Where is the idea of involving customers in product design embodied by American International Flavor and Essence Company? What's wrong with this practice?

The practice of involving customers in product design experience is actually an important part of customer communication. Any product exists to meet the needs of customers. "Participating in design" can better and directly understand the actual needs of customers and shorten the product development cycle. There are several difficulties: 1. How can dialogue make customers willing to participate and fully express? Flavor and fragrance products can be carried out by selecting the use and flavor types; 2. What is the demand? Personal demand for flavors and fragrances is small, the cost will be high, and the needs of corporate customers will be very professional. Simple dialogue can't solve practical problems. To sum up, participating in product design now is mainly a conceptual innovation aimed at attracting more potential users!