First, the secret of "the world's first C2B smart factory"
The official operation of Nanjing Factory not only laid a solid foundation for SAIC Chase's in-depth development in the field of "C2B car-making mode", but also confirmed its position as "the first automobile enterprise in the world to implement C2B intelligent mass customization". Based on "C2B" mode, this digital benchmarking factory integrates data, intelligence, informationization and flexibility. By introducing a perfect information system, adopting advanced online management mode and equipped with first-class equipment, it has never fallen behind in the face of the joint venture factory with advanced technology and fine management.
This factory is different from other ordinary manufacturing factories. It can support intelligent production of C2B. Before consumers place an order, SAIC Chase will make a production plan in advance through the digital system of intelligent production scheduling, "predict" the needs of consumers, thus determining the number and types of parts and making corresponding production plans, which greatly shortens the production time of C2B customized cars. On the other hand, SAIC Chase OTD online system will comprehensively monitor the whole process of each order from triggering to delivery to dealers based on the order dimension.
In fact, from the very beginning, SAIC Chase was destined to undertake the historical mission of taking the C2B car-making model. 20 1 1 When it was first established, SAIC Chase not only needed brands recognized by consumers, but also faced monopolistic competition from many joint venture brands. In order to develop rapidly, we must improve our competitiveness and innovate our manufacturing and customer service.
Second, integrate the quality of "SAIC Manufacturing" into the production process.
Although SAIC Datong Nanjing Factory takes "C2B" mode as the highlight, it also has solid "basic skills". For example, in the stamping workshop, more than 300 improvements were made on the basis of GM Wuhan, and the simulation tooling setting software was used for the first time in China, which reduced the on-site debugging time of molds by 20%. The operation of stamping basement and on-site high-risk equipment was authorized by fingerprints or credit cards, which effectively avoided the losses caused by misoperation. At the same time, it is the first factory in SAIC to use the automatic loading and unloading system at the end of the line, which reduces the personnel cost and reduces the fluctuation of manual receiving quality.
Taking the G50 of SAIC Chase as an example, the workshop that produced it took the lead in adopting FANUC's internal electrified ink box spraying robot, and the paint quality was higher. Moreover, domestic OEMs take the lead in adopting the rapid color changing system, which can provide more protection for the company's C2B policy. Advanced technologies such as laser flying welding are also applied to G50, which also means that the quality of SAIC Datong G50 will stand on the same starting line as the joint venture brand models.
Moreover, the factory also adopted EMS+VAC lifting system and SPS bicycle distribution system. When the vehicle is put on the assembly line, the system automatically generates the assembly bill of materials through the VIN number of the vehicle. After scanning the bill of materials, workers can choose an empty AGV truck at will. Just follow the AGV car and put the necessary parts on the car. Finally, when the parts on the car are taken away by the assembly line, the intelligent SPS car will come and take the empty car back for the next use. This technology can accurately solve the distribution confusion caused by order-to-order production, and also avoid the possible mistakes caused by manual distribution, thus achieving the purpose of lean production.
Third, pursue G50 under the "C2B customization" mode.
Not only the foundation is well laid, but also the identity of "C2B customization" makes G50 more personalized than its peers.
As we all know, the current automobile consumers are always in a passive position. There are often no models in 4S stores that match their favorite combination configuration. Consumers can only choose high or low allocation according to the matching configuration designed in advance. Even Porsche, which is famous for its "matching", is similar in terms of options, which simply does not reflect customization, let alone show the personality of the younger generation of consumers.
"I want an MPV, 2+2+3 seat layout, automatic transmission, blackened wheels, leather seat fabric, grid radiator grille, and intelligent car system, preferably 1.5 million yuan." This may be the individual demand of an ordinary car buyer. In the era of "B2C" (business-to-consumer), this requirement is basically regarded as critical and fundamental. However, on the SAIC Datong D50, there are up to 40 kinds of high-sensitivity configurations 100, which can be customized from parts. Even for a humble seat, the G50 is equipped with hundreds of part numbers, covering a variety of combinations of 5 to 8 seats, forming as many as a thousand kinds of seats.
Not only that, in terms of interior, SAIC Chase G50 offers six different colors, and the seat back, small countertop, steering wheel and gear lever can be easily selected. Buy SAIC Chase G50 through Spider Smart Choice, and the entertainment system, instrument screen type, mobile phone wireless charging, ambient light, front airbag, side air curtain, parking radar reversing image, electric rearview mirror air conditioner, etc. can be assembled according to user's needs.
In fact, every step of SAIC Chase G50 from planning, naming, development, verification and pricing collection comes from users, designers and engineers. Based on the demand of personalized orders, the whole production process of SAIC Datong G50 can be basically divided according to the rhythm of "order-parts production-parts logistics-vehicle installation-finished product acceptance". Moreover, in order to better strengthen the direct contact between customers and factories, SAIC Chase creatively developed a calendar car reservation system, where users can check the production or transportation status of vehicles in real time on their mobile phones and specify an ideal delivery time.
More importantly, after the application of customized modular supply mode, the inventory level of OEMs and suppliers does not need to hoard a large amount of inventory to cope with various risks as before. The main engine factory can pull the parts according to the actual demand, and the safety stock is reduced to zero. For consumers, every G50 we buy is brand-new, and there will be no case of buying stock cars. In addition, after the vehicle leaves the factory, consumers can quickly query the information of vehicle parts through the VIN number, thus ensuring efficient and convenient after-sales vehicle maintenance.
Write at the end:
It is understood that the length, width and height of SAIC Datong G50 are 4825mm/1825mm/1778mm respectively, and the wheelbase is 2800mm. It also provides a variety of combinations of 7-seat layouts, and is equipped with ADAS, head-up display system, 360-degree panoramic image and other functions that other brands do not have. Up to now, the number of blind orders for G50 vehicles has exceeded 80,000, of which more than 2,000 vehicles have paid the deposit through "Spider Smart Selection" without seeing the real vehicles, which shows the great charm of Chase G50 in the "C2B customization" mode. The good news is that since 65438+February 2 1, G50 geek beta has been iterated to C2B, and public beta has been selected. This means that all users can now customize the G50 through Spider Intelligence!
"C2B car-making" can not only realize customer demand as the engine, but also force enterprises to "flexible production". Manufacturers can also achieve fixed production through sales, reduce inventory, and reduce sales links and circulation costs. Obviously, this is a win-win model. Today, SAIC· Chase has been at the forefront of this model, shouldering the banner of C2B. Under the forging of "C2B Smart Factory" and "SAIC Quality", we infer that SAIC Chase G50 will have a greater chance of winning in the face of competing products such as Buick GL6, BYD Song MAX, GAC GM6 and Geely Cargill, and it is very likely to become a sniper in the MPV market.