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Unexpectedly, "thick eyebrows and big eyes" could not hold on.
The factory stopped water and electricity, and employees collectively asked for wages. After being criticized by name in CCTV financial programs together with Lindsay, Baiteng officially announced the temporary suspension of work.
At the telephone communication meeting of all employees in China District on June 29th, Baiteng announced that China District would stop production from July 1 day, with an estimated time of 6 months. During the shutdown period, all employees of all companies in China District will take up their posts, and the necessary posts will be notified separately. For those who are waiting for jobs, Baiteng will start to pay the living allowance for waiting for jobs in August.
Why? This is called lack of money. Although the industry has long expected that the new car-making forces have fallen in the past two years, everyone's reaction to each new car-making force is different.
For example, Lindsay, who promoted the top racing car but actually sold it as "Old People's Music", won a lot of applause for "impure motives, too many routines, and it should have fallen long ago"; For Bo County, which has always displayed its technical strength in a low-key way, it attracted surprises and sighs of "I didn't expect you to be such a technical strength"; For Baiteng, who is good at dealing with the media and stunning the industry with a 48-inch screen, there are still many regrets in the industry.
Congzhong Multimedia is not willing to use exit and fall, but prefers to use follow-up words such as shutdown and hibernation to describe Baiteng, which shows that people in the industry still have some expectations for Baiteng. Although the possibility of Baiteng's comeback is really low at present, Jia Yueting, who was previously characterized as a "liar" by many people, can go bankrupt and reorganize, and his FF project is still tenacious, which shows that there is still a chance as long as he has the technology and really wants to build a car.
Baiteng who wants to build a good car
Not long ago, in the CCTV financial program, Baiteng and Lindsay, who have been troubled by negative news recently, were put together and commented as "a project in an innovative coat is essentially a fool", but compared with Lindsay, the insiders have different views. At the very least, Baiteng is serious about making cars.
Looking back now, the road to building a car from a high starting point was not smooth. It is not easy to adhere to the concept of "product is king" and the initial intention of building high-quality luxury electric vehicles.
2065438+In July 2005, Harmony Group, Foxconn and Tencent, a luxury goods dealer group listed in Hong Kong, joined hands to establish a new energy partnership (limited partnership) of Henan Harmony Futeng Internet and Intelligent Electric Vehicle Enterprise (referred to as "Harmony Futeng"), with an initial scale of RMB/kloc-0.0 billion yuan.
Judging from the background of the initial investment institutions, the first-line car-making new forces such as Baiteng and Weilai are not bad at all. The initially recruited car-building team is stronger and more international.
Known as the "father of BMW i8", Vice President of BMW Group Bi Fukang (carsten? Breitfeld) as the top leader, and also recruited BMW Brilliance, who can speak fluent Chinese, and Dr. Daniel Kirchert, a former executive of finidi China, UK. One is a big engineering designer, the other is a China hand who is familiar with the China market and has rich marketing experience, and the executives of two international first-line luxury brands, one knows technology and the other knows the market. This combination seems to have killed all the new forces in China.
It was originally planned to build a car in Henan with Luye Automobile acquired by Harmony Group as the landing entity. However, due to the debt crisis and the difficulty in obtaining qualifications for Luye Automobile, Foxconn and Tencent have successively withdrawn, and Harmony Group has joined forces with investment institutions such as Lihe Automobile and Jinheng Investment to continue to build cars.
A harmonious and prosperous future? Mobility? Company (hereinafter referred to as? FMC) still adheres to the high standards of international automobile manufacturing, and has established R&D centers in Munich, Silicon Valley and Shenzhen, China, with offices in Beijing, Shanghai and Hongkong. The employees recruited are also big coffee in the industry, and the partners are internationally renowned suppliers.
For example, at the end of 20 17, Barton announced the formal establishment of a North American headquarters with a scale of about 400 people. Former Tesla supply chain expert Wei Sitao (Tom? Wessner) and Ren Hao (Jeff? Chung) announced to join Baiteng. Barton reached in-depth strategic cooperation with Bosch and Faurecia.
Although there was a big accident later, Bi Fukang, the head of the company, left and stopped playing. However, Baiteng attracted Suning.cn, FAW Group, Contemporary Ampere Technology Co., Ltd. and other industry giants through round B investment, and successfully settled in Nanjing with the support of Nanjing SASAC. In Nanjing, Baiteng invested in the construction of Nanjing factory, with a total investment of1150,000 vehicles, and acquired FAW Huali, a subsidiary of Tianjin Li Xia, for 800 million yuan, which solved the production qualification problem and looked generally good.
The reason why the industry is optimistic about Baiteng is not only that Dr. Daniel Kirchert, CEO and co-founder of Baiteng, is good at communicating with the media and constantly releasing the positive confidence that "everything is fine and financing is smooth" to the outside world, but more importantly, Baiteng's products. From the launch of CES in the United States to the grand appearance of products such as Frankfurt Motor Show, we have always maintained the worship of international standards, and the product strength has indeed reached the international advanced level.
Fashionable appearance, automatic driving technology, gesture control, face recognition, 49-inch full-screen touch and touch steering wheel, as well as powerful man-vehicle interaction system, simple and comfortable interior design, spacious interior space, and digital and electric extensible technology platform behind the new car, Baiteng's products and technologies really surprise the industry and lead the industry with strength.
Even in foreign media, there are many praises for Baiteng, such as "Electric S-Class from China" and "Tesla Killer".
Along the way, despite such accidents, Baiteng, which is obviously backward in the past two years, gives people the feeling that it is a very positive enterprise with "three views". For example, Dai Lei has always insisted that "products are king" and believes that Baiteng's core competitiveness lies in three points: First, quality and safety have reached the level of global luxury brands; The second is design; The third is the unique digital experience.
Beautiful foam of internationalization
Executives have never thought about failure and have confidence in their products, but now they still stand still. These days, the media has excavated and interpreted the failure of Baiteng from many angles, such as slow pace, chaotic management, too much respect for internationalization, and the founder is a professional manager who is not suitable for starting a business.
But what impressed Yi Jie most was that Bai Teng was too international. Even if the financing is not the most, whether it is the initial R&D team or the appearance and release of products in various important links, Baiteng's internationalization model and aristocratic gentleman model are the most adequate.
According to media reports, Barton had as many as 450 employees in the R&D center in Santa Clara, USA, before leaving without pay in April. The focus of R&D has always been abroad. At first, the founder established a foreign-based R&D structure, but later, even if the funds were tight, it was never adjusted.
But to be fair, it is not just Bai Teng who is obsessed with internationalization. Among the new domestic car-making forces, from LeTV to Weilai and Tucki, which one is not holding high the banner of internationalization? Two years ago, when the new car-making forces were hot, there were no R&D institutions in North America and Europe, and few internationally renowned R&D coffee makers were embarrassed to come out to meet the media and investors.
According to media reports, Weilai's North American R&D team once had as many as 680 people. In the early days, the North American R&D team was a global research center. However, after 20 18 was short of funds, Weilai decided to lay off staff in North America and shifted its research and development focus to China. Baiteng's mistake, as its internal staff said, "was not decisive enough to make a decision."
Not only is it a new force to build cars, but in recent years, all kinds of domestic entrepreneurial projects that want to occupy the forefront have taken on an international aura and packaged themselves with international R&D teams and first-class masters. This is also in line with the national conditions that we always catch up with the international advanced level and are infatuated with international masters.
Whether internationalization is to decorate the facade or the real development needs of enterprises, only enterprises themselves know best. Especially for the new forces of making cars with rapidly changing industrial environment, it is more necessary for enterprises to make timely and prudent assessments. It is possible that the politically correct choice that seems to be badly needed this year will be another matter next year.
Judging from the practical experience of the new car-making forces in recent years, the necessity of internationalization remains to be discussed. Weilai Automobile, a North American R&D team, was greatly reduced, and some new car R&D projects were cut off, but the upgrading and modification of existing models, whether intelligent or vehicle design, did not fall off the chain. Li, who never calls for internationalization and is famous for reducing costs, was rated by senior car critics as the car with the highest degree of completion and the best driving among the new forces.
Although some people are wise after the event, Baiteng's current predicament has sounded the alarm for the new car-making forces and China automobile industry: Do we really need an international R&D team? Can't we focus on local research and development to build a good car based on local demand?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.