Inner Mongolia Xinhua Publishing Group Co., Ltd. realized the unified management of "people and property" in Xinhua Bookstore in the whole region on 1993; From 65438 to 0997, the group carried out three system reforms and initially established a market-oriented operating mechanism; 1998, the group successfully completed the corporate restructuring and established Inner Mongolia Xinhua Bookstore Group Co., Ltd.; In 2006, according to the requirements of modern enterprise system, Xinhua Bookstore and foreign language bookstores in the whole region were strategically reorganized, Inner Mongolia Aixinda Education Printing Co., Ltd. was absorbed and merged through capital increase and share expansion, and Inner Mongolia Xinhua Publishing Group Co., Ltd. was established with the same investment, which is the first large-scale operating cultural industry group directly under the people's government of the autonomous region. In 2008, with the strong support of the Party Committee, government and Press and Publication Bureau of the autonomous region, Inner Mongolia Xinhua Publishing Group carried out the shareholding system reform according to the actual situation of the enterprise, established and improved a new corporate governance structure in accordance with the Company Law, and newly recruited "Beijing Baichuan Huayou Culture Development Co., Ltd." and "Beijing Kewen Cambridge Book Co., Ltd. (Dangdang)" as the company's shareholders. Realize equity diversification, introduce advanced business ideas, management models and new business methods, thus extending the industrial chain and improving the company's innovative income-generating ability and management level. On August 25, 2009, Inner Mongolia Xinhua Publishing Group Co., Ltd. and North United Publishing Media (Group) Co., Ltd. (hereinafter referred to as publishing media) signed the Implementation Agreement of Cross-regional Win-win Cooperation in Hohhot. This cross-regional cooperation will focus on building an integrated industrial chain that can make full use of distribution resources and complement each other's advantages, strengthen the development of quality and efficiency in the main field of publishing and distribution, and strive to establish a good competitive advantage in sub-fields, so that every link of the whole business chain has outstanding market position and competitiveness, and the overall anti-risk, competitiveness and profitability are greatly enhanced. It is an important step for the domestic publishing industry to integrate resources through capital operation, which has reference significance and demonstration effect for the domestic publishing industry to implement the Guiding Opinions on Further Promoting the Reform of Press and Publication System and the Adjustment of Industry Structure by the General Administration of Press and Publication. Inner Mongolia Xinhua Distribution Group Co., Ltd. is the largest publication distribution enterprise in our region, and it is also the only unit in the autonomous region that has obtained the general publication distribution qualification issued by the State Press and Publication Administration. Responsible for the distribution of teaching materials, political reading materials, general books, audio-visual products and electronic publications in colleges and universities, primary and secondary schools in our region. The Group has established solid and good business relations with more than 500 publishing houses and more than 3,400 distribution units nationwide, with more than 3,000 employees and 79 sales outlets/kloc-0, with total assets of 960 million yuan. In the distribution work, the Group always puts social benefits in the first place, strictly abides by national laws and regulations on publication and distribution, and strictly abides by the discipline of textbook distribution. In Su Kui section of Duguitala Town, Hanggin Banner, Inner Mongolia, which was hit by 1998 and 2000, in 2008, Inner Mongolia Xinhua Publishing Group launched an emergency early warning system, carried forward the glorious tradition of one party being in trouble and supporting from all sides, overcame all difficulties and provided emergency free assistance. While ensuring the completion of the task of "getting a book before class, everyone has a book", it also fully demonstrates the group's high political acumen, sense of serving the overall situation and sense of professional responsibility, which has been widely praised by all walks of life.
Reform the system
Inner Mongolia Xinhua Publishing Group takes advantage of the advantages of the group and actively carries out marketing system reform. In 2005, the group company took the book chain operation as the carrier, broke through the traditional concepts and geographical boundaries, built a new modern logistics model, and introduced Liaoning North Publishing and Distribution Co., Ltd. as the logistics distributor of the book chain operation in the central and western regions of Inner Mongolia, realizing the first all-round, deep-seated and cross-regional cooperation in China, which was widely appreciated and concerned by the industry. In terms of business strategy, the Group insists on diversified management with cultural industry as the core, and regards asset management and diversified innovation as new economic growth points of the enterprise. In 2005, the group company opened Tage Pagoda Culture Development Co., Ltd. in Ulaanbaatar, the capital of Mongolia, which set up a new platform for China's cultural products to go global. The distribution group makes full use of the advantages of outlets and cooperates sincerely with several well-known domestic enterprises, which has won rich returns. Nuggets Olympic Games, and obtained the qualification of licensed merchandise retailer for the 2008 Beijing Olympic Games. In addition, the group is also involved in tourism, catering, hotels, entertainment and other fields.