Today, I will bring you an article about the local impact of the company's listing. I hope you like it. Let's take a look at the students who are interested.
Belle was listed in Hong Kong in May 2007, raising over HK$ 8 billion, exceeding Gome's market value and becoming the largest mainland retail listed company with market value on the Hong Kong Stock Exchange.
According to the data, Belle Group owns 8 shoe brand chain stores including Belle, teenmix, Zhenmeishi and Scarlato. It is also the largest sporting goods distributor of Nike and Adidas in China. There are nearly 3,000 stores in mainland 150 cities, more than 0,000 sports shoes chain stores 1000, and dozens of retail stores in Hong Kong, Macau and the United States.
Recently, it acquired the assets of Senda Group for 65.438+0.6 billion yuan. Analysts believe that Belle, with first-tier cities as the main market and women's shoes as the main market, will acquire Senda, which mainly produces men's shoes, which will have a far-reaching impact on the fragmented domestic footwear competition pattern. In recent years, Belle has sunk its channels into the secondary and tertiary markets and achieved success. Now it has acquired Senda, making up for Belle's weakness in men's shoes. I believe this combination will improve its coverage in the consumer market and increase the overall income and profit. Known as the shoe capital of China, the listing and merger of Belle is bad news for Wenzhou shoe enterprises, which brings unprecedented pressure.
Belle's listing means that the shoe city has changed from an industrial economy to a capital economy, which greatly stimulated the expansion desire of other domestic shoe enterprises and shocked Wenzhou shoe enterprises.
So how far is Wenzhou shoe enterprises from listing? Many people have this question. It is understood that Aokang and Red Dragonfly, the leading enterprises in Wenzhou footwear industry, have planned to go public. Other Wenzhou shoe giants, such as Kangnai, Alcon, Spider King, etc., have felt the sense of crisis brought by Belle's listing and Senda's merger and acquisition, and have been paying attention to every move of their peers in Wenzhou.
The author thinks that the first-line brands of Wenzhou shoe enterprises, such as Aokang, Red Dragonfly, Kangnai and Yierkang, have the conditions for listing, because their brand awareness, product research and development, production capacity, quality, channel control, sales network, terminal image, capital, talent reserve and profitability are very strong. The second-tier brands are still far from listing. The second-and third-tier brands in Wenzhou should conscientiously practice their internal strength, lay a solid foundation and highlight themselves, and have their own unique positioning from products to markets to brands.
In fact, the threat of Belle's listing to Wenzhou shoe enterprises will not be so obvious for the time being, but the impact of Senda's merger and acquisition on Wenzhou shoe enterprises is the most direct. Everyone knows that Wenzhou brand is good at men's shoes, and now when we meet Senda, we are also good at men's shoes. The fierce competition in the future can be imagined. Senda Group's brands Senda, Pratt & Whitney and Ren Hao have a good reputation in the market, and the quality of Senda has long been recognized by consumers. According to the data of China Industry Enterprise Information Publishing Center, Senda ranked fifth among the top ten shoes in China in 2006, and this northern tiger will be more fierce after being activated by Belle's merger and acquisition.
How to contain Wenzhou shoe industry, a tiger snatched away by wolves, will lead to the thinking of Wenzhou shoe industry. However, everything has two sides. The listing of Belle, a shoe enterprise, and the acquisition of Senda bring Wenzhou shoe enterprises not only a severe competitive environment, but also a kind of hope. Owners of Wenzhou shoe enterprises have realized that enterprises can only become bigger and stronger and survive in the market by learning capital operation through listing.
The era of shoe industry integration has arrived. Wenzhou shoe enterprises may carry out mergers and acquisitions in China, or go out to buy shoe enterprises in Guangzhou or Chengdu, or Wenzhou shoe enterprises may be merged by others. ;