After the overall restructuring of Shanghai Oriental Film and Television Distribution Co., Ltd. into Shanghai Film and Television Co., Ltd., all the original distribution business has been continued by the newly established Shanghai Film and Television Distribution Branch. The main business scope includes: film marketing, film planning, film promotion, film distribution and projection, film and television copyright sales, design and production of various advertisements, and release and execution of media advertisements. Since the establishment of the distribution branch, Shanghai Film Co., Ltd. has given full play to the advantages of the film culture industry chain and initially established a film marketing industry chain service system covering film project investment analysis, publicity planning, cinema distribution and copyright management. In major cities and regions across the country, we have established landing distribution teams. In order to adapt to the arrival of the era of "big data", relying on the digital analysis and sharing platform independently developed, accurate marketing and accurate distribution are realized. In recent years, the Listener, The Lost Bullet, Pleasant Goat and Big Big Wolf 5, Meeting Seattle in Beijing, Fuchun Shan Jutu, Blind Detective, Five Years of Theft, Iron Man 3 and other films with market influence have been released and jointly released.
Shanghai Film Co., Ltd. Cinema Management Branch is a professional cinema management company under Shanghai Film Co., Ltd. Relying on the brand and resource advantages of Shanghai Film Co., Ltd., the company focuses on cinema construction and operation management and is committed to building a first-class modern cinema management team in China.
Under the management of chain operation, the company's cinemas have made remarkable achievements. Shanghai Yonghua Film City, the flagship cinema, won the national box office championship for many years in a row; Shanghai Studios has been the main venue of Shanghai International Film Festival for 16 years. The cinema management branch of Shanghai Film Co., Ltd. leads the cutting-edge technology in the industry, carries out digital information management of cinemas, and realizes satellite transmission and digital remote service; Using laser projection technology to improve the quality and level of cinema projection; Unify the service standards of cinemas and strive to become the service benchmark of domestic cinema industry.
Adhering to the brand-new business philosophy and innovative spirit of "specialization, multi-format and whole industrial chain", the cinema management branch of Shanghai Film Co., Ltd. will set up and operate nearly 100 high-end chain cinemas nationwide in the next few years. The company hopes to integrate the international advanced audio-visual technology and management service concept into professional services, build the brand of "Oriental Giant Screen", create a unique viewing experience for the audience, and strive to become a benchmark enterprise in domestic cinema management and rank among the advanced international cinema management. Established in 2002, Shanghai Lianhe Cinema Line Co., Ltd. is a wholly-owned subsidiary of Shanghai Film Co., Ltd. Lianhe Cinema is one of the largest cinemas in China. By the end of 20 13, United Cinema has joined 228 cinemas (subject to box office accounts), covering 24 provincial administrative regions in China. * * * has about170,000 seats, and the total number of cinemas exceeds 1000, including 9 IMAX cinemas. Beijing Yaolai Studios, which joined the alliance, ranked first in the national cinema in 20 13 with an annual box office income of 92.05 million yuan. Since the establishment of United Cinema 12, the box office has increased year after year, with a total box office of 20 188 billion yuan, ranking second among 46 cinemas in China. United Cinema adheres to the business philosophy of "All rivers run into the sea, maximum tolerance, common development and harmonious benefit". Among them, "winning by uniting with * * *" is an important working principle for joint cinemas to participate in, manage, guide and develop member units. Relying on leading technology, actively innovating service mode and constantly providing value-added services for cinemas are the unremitting pursuit of United Cinema. Providing personalized services for different regions is a regional management mode initiated by United Cinema according to the affiliated cinemas.
United Cinema provides all-round services for affiliated cinemas:
Technical guidance: The theater can send professional engineers to guide the theater construction, participate in design consultation, optimize the construction technology, provide the most professional technical services for the theater, and make the theater construction more reasonable and beautiful.
Management training: cinemas can provide special opening guidance for cinemas and conduct systematic staff training and internship. Through training, employees can quickly master cinema management, marketing planning, film arranging skills, computer ticketing and other businesses to ensure the good operation of cinemas. Equipment concessions: The cinema has purchased a large number of equipment from world-renowned equipment companies such as Keshi, Barco, Sony and NEC for a long time, established friendly cooperative relations and signed framework agreements. Cultivate the market: the cinema has regular cinema screening meetings, business meetings, semi-annual and annual work meetings, providing sufficient exchange and learning opportunities and space for the cinema.
Shanghai Lianhe Cinema Line will continue to work closely with the participating cinemas for common development!
The marketing media branch of Shanghai Film Co., Ltd. is affiliated to Shanghai Film Co., Ltd., and the company has three departments: marketing department, advertising department and website department. Based in Shanghai and radiating to East China, the company integrates regional advertising resources in an all-round way, including pre-screening advertisements, position advertisements, print media, new media, film premiere activities, audience meetings and so on. , aiming at planning and customizing diversified marketing programs for the film side and providing professional and high-quality services. Since its establishment, the company has successfully cooperated with many well-known domestic film and television companies, such as Wanda, Huayi Brothers, Light and Bona, and has undertaken nearly 100 promotional activities of various films in Shanghai alone. The company also cooperates with brands to deeply explore the market commercial value of movies, stars, activities and other resources, and carry out related commercial activities such as title, sponsorship, implantation and exchange. At present, the company has become one of the most influential film integrated marketing market communication institutions in East China, especially in Shanghai.
In addition to landing marketing activities, the company also established "Tianxia Ticket Warehouse (Shanghai) Network Technology Co., Ltd.", focusing on expanding the field of e-commerce. "Tianxia Ticket Warehouse" is a wholly-owned subsidiary of Shanghai Film Co., Ltd. It is a film market network platform integrating online ticketing, online marketing and e-commerce services.
The Marketing Media Branch of Shanghai Film Co., Ltd. relies on the resource advantages of the whole industrial chain of Shanghai Film Co., Ltd. to tap the intrinsic value of integrated marketing, explore diversified profit channels, establish a sustainable development model, and gradually become a professional enterprise in the fields of advertising, public relations, cinema and media. Shanghai Film Co., Ltd. Investment Management Branch is a professional cinema investment company under Shanghai Film Co., Ltd., which has two departments: development department and engineering department, which are responsible for implementing the investment development strategy of Shanghai Film Co., Ltd., expanding new cinema projects, implementing cinema investment and construction, and making foreign investment in film culture industry.
Shanghai Film Group, the parent company of Shanghai Film Co., Ltd., is one of the earliest film companies in China to participate in the investment, construction and operation of modern cinemas. Adhering to the rich experience accumulated by the parent company in the field of cinema development, Shanghai Film Co., Ltd. has a group of highly educated professionals engaged in cinema investment and construction, and has a profound understanding and insight into the industry.
At present, the cinema brands of Shanghai Film Co., Ltd.-"Shanghai Film International Studios" and "Maritime International Studios" have formed a certain scale chain effect, providing stable support for the investment expansion of newly-built studios. Relying on the strong market competitiveness of Shanghai Film Co., Ltd. in film distribution, cinema line, marketing and film projection, the investment operation branch has formed a unique attraction in the field of cinema development.
In the future, the Investment Management Branch of Shanghai Film Co., Ltd. will continuously improve the company's professional level in cinema investment and construction, continue to expand the scale of chain cinemas, improve the quality of cinemas, and provide consumers with the ultimate viewing experience. Shanghai Film Co., Ltd. can provide digital cinema intelligent solutions based on NOC and TMS systems for cinemas.
NOC (Network Operation Center) is a networked management center for remote cinema operation service and real-time monitoring of equipment status, which mainly provides functions such as monitoring, maintenance, management and technical services of cinemas and systems. NOC provides the necessary operation and management guarantee for the scale and sustainable development of digital movies.
TMS (Digital/Cinema Management System) can connect the central management server, central storage system (large-capacity RAID disk array) and playback server of each digital cinema with each other through Gigabit Ethernet. In order to realize the centralized management of projection equipment, projection content (pre-projection programs such as movies, advertisements and trailers), projection authorization (key files), projection plan, equipment status, projection log and cinema automation facilities by the central management server, thus improving the automation management level and efficiency of cinemas.
Shanghai Film Co., Ltd. has absorbed the most advanced NOC technology in the world and has an experienced ground maintenance team, which can build the most perfect remote network center and provide butler-style technical services for cinemas.