The Cultural Background of AVIC Culture Co., Ltd.

1995, during the national advertising industry rectification, the advertising industry recruit AVIC public relations advertising company was quietly established, and then rose strongly with the momentum of rapid development. AVIC Culture Co., Ltd. consists of aviation industry corporation of china, Changhe Aircraft Industry (Group) Co., Ltd., Xi 'an Aircraft Industry (Group) Co., Ltd., Chengdu Aircraft Industry (Group) Co., Ltd., China Guizhou Aviation Industry (Group) Co., Ltd., Chengdu Engine (Group) Co., Ltd., Harbin Dongan Engine (Group) Co., Ltd., Jincheng Group Co., Ltd., Tianjin Tian Li Aviation Electromechanical Co., Ltd. With the accumulation of 15 years, China Aviation Technology Import and Export, a 4A member of China, which is controlled by aviation industry corporation of china, has become a first-class advertising enterprise in China, a civilized unit in the national advertising industry, the top ten advertising companies influencing China, the top five advertising companies in China and the top ten advertising agencies of CCTV, and a large state-owned cultural enterprise group with great influence in China's cultural industry.

In 2007, AVIC public relations advertising company officially changed its name to AVIC Culture Co., Ltd., with a registered capital of 654.38 billion yuan. At the end of 2009, the company's total assets were more than 700 million yuan and its net assets were close to 300 million yuan. The company employs more than 500 people, with an average age of 28.6 years old, including many bachelors, masters and doctors from well-known universities in China, as well as a group of senior people in the fields of advertising, public relations and brand. Is a dynamic, enterprising and highly innovative team.

On June 26th, 2009, 1 10, the agency of CCTV's advertising resources was invited for bidding, and AVIC made a heavy attack, winning the first bid and the second bid in one fell swoop, and successfully obtaining the exclusive agency rights of CCTV's financial channel economic information network, economic half-hour, shopping street, entrepreneurship classroom and CCTV's social and legal channel.