Liqun brand began in Hangzhou, Zhejiang Province, and was produced by Hangzhou Cigarette Factory, which is the original origin and main production base of the brand. Hangzhou Cigarette Factory belongs to Zhejiang Company of China Tobacco Corporation. Liqun brand was founded in 1960, and enjoys the title of "China Time-honored Brand", which is widely loved by consumers for its elegant and pure style.
The raw material sources and partial production of Liqun cigarettes may also be extended to many tobacco producing areas in China, such as Yunnan, Hunan, Guizhou and Sichuan provinces. Yunnan Province uses its superior climate and geographical conditions to provide high-quality tobacco raw materials for Liqun cigarettes, and has established a local production base for tobacco planting, processing and mixing technology to ensure the quality and supply of products.