Where is Li Ning from? Are Li Ning Sports and other companies China enterprises or foreign enterprises?

Li Ning's nationality is China. Li Ning is a brand in China, which was founded by Li Ning on 1990. At that time, Li Ning had perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities. Li Ning brand has established a huge retail distribution network and supply chain management system in China, and continuously expanded the e-commerce camp. At present, it belongs to the first-line brand in China.

As can be seen from the information searched, Li Ning is a foreign-funded enterprise. However, this is a misunderstanding. Li Ning is a "Li Ning Sports (Hong Kong) Co., Ltd." with direct investment in the Mainland. In China's industrial and commercial system, it will be a "limited liability company (wholly owned by Taiwan, Hong Kong and Macao)" and its shareholders will be special purpose companies such as Cayman, so the domestic industrial and commercial system will have no jurisdiction and cannot penetrate. Because Li Ning Sports Hong Kong holds 65,438+000% of Li Ning's shares in Chinese mainland, it is "wholly owned by a foreign legal person".

Because Li Ning's company in Chinese mainland is controlled by Hong Kong 100%, Hong Kong, Macao and Taiwan and foreign countries are collectively referred to as foreign legal persons. Li Ning founded this brand when he retired, when he bought a mansion worth 300 million yuan in Hong Kong. In an interview, he said: "I am already from Hong Kong. I am already in Hong Kong." This has also caused many netizens to vomit.

Li Ning is still the same Li Ning, a sports brand that focuses on sports:

China Li Ning is his exploration and attempt in another field. Li Ning's position in China determines that he is not used for measuring, but to enhance the overall brand image and profit rate on the overall report. To put it simply, China Li Ning was not born to pursue the reputation of cost performance at all. What he wants is that you think he is expensive enough, atmospheric enough and classy enough.

In a sense, he deliberately made most users feel expensive, beautiful, reluctant to buy, and the overall level of the brand rose. And even if you really can't afford to buy China Li Ning style because of the price, you may choose to buy other Li Ning styles with higher cost performance because of the added value of the brand.

Even if you go to Taobao to buy a high imitation of 100 or so-called factory goods, although it is not directly beneficial to Li Ning, it can enhance brand awareness and brand image, and there will be no "Don't worry, Li Ning is not fake" and "Li Ning is real, because no one is stupid enough to be a fake Li Ning", which is what Li Ning expects China Li Ning to do.