For example, the company's current product positioning, home improvement products, tooling products, home improvement products in customer orientation include customer groups, high, middle and low-end consumer groups, tooling products include hotels, commercial buildings, stores, factories and other related groups, which can be targeted according to the company's current actual situation.
(2)SWOT situation analysis:
Advantages, disadvantages, opportunities and threats.
This paper mainly analyzes the opportunities and threats of our company in the decoration industry, and compares them with powerful decoration companies in the same industry to understand their advantages and seek the most suitable strategy for our company.
(3) competitor analysis
Focus on analyzing the successful enterprises in Jiangmen decoration industry, carefully analyze the advantages and disadvantages of these enterprises, find out what their characteristics are, and formulate relevant strategies to surpass their opponents.