Future Planning of Wuxi Dadong Department Store

Wuxi Commercial Building was renamed. On September 28th, 20 10, the commercial building was officially renamed as "Dadong Department Store" and appeared in Xicheng with a brand-new brand, which indicates that "Dadong Department Store" will replace the commercial building and develop in the strategic direction of chain department stores.

As a local brand in the minds of Wuxi people, the word "commercial building" has been with the public for 22 years. It has also undergone many changes in its development. 1969 65438+February, the predecessor of the commercial building "Dongfanghong Shopping Mall" was established, which was the largest state-owned department store in Wuxi at that time. 1988, the signboard of "Wuxi Commercial Building" replaced the Dongfanghong Shopping Mall used in 18, and it turned into a market economy era in an all-round way. After the change of 12 years, the birth of "Dadong Department Store" is the transformation process of commercial buildings from traditional department stores to modern high-end boutique department stores. The official appearance of great eastern Department Store also indicates that Wuxi Commercial Building great eastern Co., Ltd. will step out of Zhongshan Road and take Wuxi as the center to expand the regional chain space to surrounding cities in an orderly manner.

As a local brand, how to stand in Wuxi and face the whole country? Pan Xiaoyan, chairman of Wuxi Commercial Building great eastern Co., Ltd., told the reporter that the development of commercial buildings in the past 22 years is in step with the development of urban commerce in Wuxi. At present, Wuxi is gradually growing into a national metropolis, and great eastern Department Store should also keep pace with the times. After the name change, great eastern Department Store will March into the surrounding areas and different fields according to the characteristics of different surrounding cities and regions to achieve greater development.