1.goodothelastdrop。 Drips are fragrant, and the meaning is still unfinished. (Maxwell Coffee)
2. Satisfy your desire .. Obey your desire. (Sprite)
3.3. New digital age .. (Sony DVD player)
We are in the lead and others follow suit. (Ricoh copier)
5. Impossible is possible. Make the impossible possible. (Canon printer)
6.TakeTimeToinlge。 Enjoy it! (Nestle ice cream)
7. pursue perfection. Unremitting pursuit of perfection. (Lexus sedan)
8. Poetry, dance retreat ... dynamic poetry, dance close to me. (Toyota)
9.Cometowhereflavoris。 Marlboro country. Visit the charming land-Marlboro World. (Marlboro cigarettes)
10. I like black and white, but the future is always colored. For me, the past is unremarkable; And the future is gorgeous. (Hennessy)
Just do it. (Nike sneakers)
12.Askformore. Infinite desire. (Pepsi fashion shoes)
13.Thetasteisgreat. Delicious. (Nestle Coffee)
14. Feel the new realm. (Samsung Electronics)
15. Intelligence is everywhere. Intelligent deduction is everywhere. (Motorola mobile phone)
16. the choice of a new generation. (Pepsi)
17. We integrate and you communicate. We merge, you surpass yourself. (mitsubishi electric)
18. Take Toshiba, take the world. Owns Toshiba, owns the world. (Toshiba Electronics)
19.s better to smash things. Let's do it better. (Philips Electronics)
20. No small business, no big problem. There is no small business that cannot be done, and there is no big problem that cannot be solved. (IBM)
2 1.adiamondlastsforer。 Diamonds last forever, and one lasts forever. (De Beers)
22.IntelInside (Intel Pentium) equipped the computer with a Pentium "core". (Intel Pentium)
Let's break things better. (Philips) Let's do better. (Philips)
24. Enjoy Coca Cola. (Coca. Coca-cola, please. (Coca-Cola)
25.Focusonlife (Olympus) aims at life. (Olympus)
26. Unlimited Communication (Motorola) Unlimited Communication (Motorola)
Connect People (Nokia) technology is people-oriented. (Nokia)
28.Timeiswhatyoumakefit。 (swatch) enduring. (swatch watch)
Analysis of Classical Advertising Language
Haier slogan: Haier, made in China.
Domestic household appliances have always been regarded as cheap and good, and even if they are exported, they are rarely made into domestic brands. When China's home appliance industry was maturing, Haier decisively played the banner of "Made in China" and enhanced national pride. As far as advertising language itself is concerned, beauty lies in a "creation", which is concise, powerful and full of confidence.
Changhong Advertising Language: It is our duty to serve the country through industry and revitalize the nation.
Changhong, as a banner of national industry, has great courage and boldness to undertake the responsibility of national prosperity when the color TV industry in China is gradually maturing. Nowadays, after several price reductions, the market for imported brands has become very small. This slogan is the spiritual totem of Changhong.
China Unicom slogan: Love is a Chinese knot, connecting the four seas.
The symbol of Unicom is the image of a Chinese knot, which itself is full of affinity. Unicom naturally integrates its logo and brand name into the advertising language, achieving harmony and unity from appearance to spirit, which embodies the spiritual concept of the enterprise.
Slogan of business communication: technology makes you easier.
Easy-to-use business communication explains what "technology makes you more relaxed". With the overwhelming advertising, BusinessCom has created a market.
Fiyta slogan: once you have it, you have no choice.
Li Ning's slogan: Keep the wonderful for yourself.
The best sporting goods in China is probably "Li Ning". Sporting goods are the world of young people. There is neither a Nike superstar nor an international background of Reebok. Li Ning's "keep the wonderful for yourself" is also in line with the mentality of young people. Who doesn't want to be wonderful?
Master Kong's slogan: delicious and visible.
Taiwan Province brand made a fortune in Chinese mainland. The standard "flowers inside the wall, red outside the wall", an ordinary instant noodle, can make delicious food visible, which is really not easy.
Changyu slogan: legendary quality, a hundred years of Changyu
When imported red wine swarmed into the China market, domestic red wine represented by Changyu was not repelled, but enriched the connotation of wine culture by shaping Changyu's century-old brand image, making a national time-honored enterprise with legendary quality stand firm.
Xinfei refrigerator slogan: Xinfei advertisement is better than Xinfei refrigerator.
This advertisement caused controversy. Linguistic academics, advertising critics and competitors all joined the discussion, for better or worse. Xinfei has nothing to do with it anyway. Advertising can attract such extensive attention, after all, it is successful, and the popularity of Xinfei has increased.
The advertising slogan of Confucian family wine: Confucian family wine makes people homesick.
1995 The most striking thing is the advertisement of Ji Wang's Kongfu family wine, which ingeniously grafted the popularity of Beijingers in new york into their own advertisements. Ji Wang, who became an instant hit, became the biggest memory point, but people also remembered the slogan "Kongfu family wine makes people homesick", which was full of ethical affection of China people.
Runxun Communication Slogan: Calling the World to Respond.
Runxun is an enterprise that pays more attention to brand image building in the communication industry. Their advertisements are always large-scale and big-handed, and the article "Fire Fighting the Governors" is Runxun's masterpiece, which embodies the majestic spirit of the enterprise.
Shanghai Buick slogan: contemporary spirit, contemporary car
Until GM Buick entered China, the history that China could only introduce foreign outdated models ended. GM Buick is the first contemporary model, and both the model and the advertising image reflect the style of contemporary cars. Not containing a drop of water may be the embodiment of Buick's contemporary spirit.
Aoni shampoo slogan: Black hair, made in China.
When the national brands in the shampoo market have been swallowed up, only Chongqing Aoni still stands, and it has great momentum to launch an impact on international brands. "Black hair, made in China" means confidence in domestic products.
Chundu ham sausage advertising language: Chundu enters thousands of households and guests are all over the world.
Remember that dancing sausage? At that time, Chundu ham sausage was the darling of TV, and this slogan was full of enthusiasm and warmth.
Shufujia slogan: promote the health of the whole family
Procter & gamble's advertisements are never ostentatious, but real, which is a model of effective advertising. Shu is no exception. The first person to put forward the concept of sterilization, and the slogan of "promoting the health of the whole family" is also very real.
Nongfu Spring Advertising Language: Nongfu Spring is a little sweet. It is not too much to use a brand for Nongfu Spring. Without this slogan, there will be no success of advertising, and the long-term accumulation of brands can not be separated from the role of this slogan. Look at bottled water from another angle and understand it in a different way of thinking, and you will find the difference, and then it is not difficult to shape your brand personality.
Robust slogan: 27 layers of purification
This is perhaps the most classic rational appeal advertisement in contemporary China. Its unique USP and single theme are impressive. Although "27-layer purification" is not a unique concept, Robust is the first one to put forward it, and has brought this concept to the extreme, forming a brand concept exclusive.
Sanyuan beauty cream advertising language: it's good to be a woman.
It is difficult to advertise women's products, mainly because it is difficult to grasp women's mentality. From "it's no big deal" to "just be a woman", Sanyuan Beauty Cream is unique in creativity, not only in functional appeal, but also in advertising language, which is concise and accurate and understandable, especially for women.
Lenovo Advertising Language: What will happen to the world without human association?
BenQ's notebook slogan: The devil's appearance, the angel's connotation, why hesitate?
Dell slogan: American goods, local land price.
LG refrigerator slogan: One is cooler, two are stronger.
Skyworth color TV slogan: health is not flashing.
Samsung V4 slogan: own the world, own me.
Siemens refrigerator advertising language: 0℃ does not freeze, keep the first day fresh for a long time.
Nestle Coffee: It's delicious.
This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy. Because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.
M&M chocolate: only soluble in the mouth, not in the hands.
This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies the unique USP of M&M chocolate sugar-coated packaging, but also implies that M&M chocolate tastes so good that we don't want to hold it in our hands and stop for a minute.
Pepsi: the choice of a new generation
In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.
Volkswagen Beetle: It's better to think small.
In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the idea of "thinksmall", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.
Nike: justdoit
Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Do what you want, as long as you are different, as long as you act. However, with the retirement of Jordan and the change of justdoit to "Idream", Nike's influence gradually declined.