Following Dongfeng Lan Tu, Changan Huawei and SAIC Smart Machine, Great Wall Motor's high-end new energy project code-named "SL" was exposed. If the news is true, it means that the Great Wall will form three brand layouts of Euler, Liang and SL in the field of new energy.
Recently, an insider revealed that Great Wall Motor plans to launch a brand-new independent brand of intelligent electric vehicles, with the internal name of "SL Project". The new brand products include pure electric or extended-range electric vehicles, and the price will be higher than the existing products, which will compete with new forces such as Tesla and Weilai. In this regard, Great Wall Motor replied: "The spring tide is coming, and our generation will bow their heads." It seems to indirectly acknowledge the reliability of the news.
As the head enterprise of China automobile brand, the news that Great Wall Motor will launch a high-end new energy brand has aroused strong concern in the industry. Some media visited official website and found the clues of this project: Shanghai Haval Automobile Technology Co., Ltd., which was founded and registered by Great Wall Motor on 20 14, was renamed as Shanghai Salon Star Industrial Co., Ltd. on 20 12, and its shareholders were changed from Great Wall Motor Co., Ltd. to its wholly-owned subsidiary, Shanghai Fan Yue Information Technology Co., Ltd., and its business scope was also expanded after "Shanghai Haval" was changed to "Salon Star". Before the change, Shanghai Haval was mainly engaged in technical development, technical consultation and technical services in the fields of complete vehicles, spare parts, high-tech automobiles, mechanical and electrical products, etc. After the change, Salon Star increased the technical research and development and sales contents related to intelligent new energy vehicles, including software and Internet of Things technologies, including the sales contents of new energy vehicles, charging piles, electrical equipment, power exchange facilities and intelligent on-board equipment. Some media have judged that the above changes are the cornerstone of building a brand-new independent brand of intelligent electric vehicles.
At the same time, China Intellectual Property and Trademark Office showed that Great Wall Motor had previously registered Soul and Great Wall? Some media believe that the English name of soul is "soul", which is more in line with "SL project", so the new brand under Sharon's knowing and doing project will be named "SOUL".
At the same time, informed sources revealed that the headquarters of SL project will be located in Shanghai, and the Great Wall factory will be used for OEM in the future. The first model is SUV, and the cruising range of the first model may reach 800- 1000 km, and it will compete with brands such as Standard Weilai in the future. The brand will be officially released on 202 1.
The above news from all directions has not been further confirmed by Great Wall Motor. However, from the perspective of Auto-First, the above news still has some credibility. In recent years, except in the field of complete vehicles, the layout of Great Wall Motor in intelligent network connection and new energy technology has been accelerating. Honeycomb energy, which is committed to the research and development of new energy technologies, has already reached a certain scale. On 65438+February 2nd this year, Honeycomb Energy announced its latest progress in the industrialization of cobalt-free batteries, and also released a number of innovative scientific and technological achievements aimed at the safety pain points of power batteries at this stage. It is also mentioned that "from now on, cobalt-free batteries accept global reservations". You know, at present, including Tesla, all the major automobile battery manufacturers in the world are developing cobalt-free batteries, but they are still in the conceptual stage. Cobalt-free batteries mass-produced by Great Wall Honeycomb have been ahead of global car companies and become the basis for Great Wall to launch new energy sources in the future. It is reported that the SL project is likely to use the advanced technology of cellular energy.
At present, in the field of new energy, Great Wall Motor already has the Euler brand, and the brand has begun to take shape. According to the latest sales data, the cumulative sales of the Great Wall before 165438+ 10 increased by 20. 17% year-on-year, and the cumulative sales reached 43,000 vehicles. At present, there are four brands of Euler: IQ, black cat, white cat and good cat. Prices range from 60,000 yuan to 70,000 yuan to134,000 yuan, focusing on the low-end new energy vehicle market.
The only vehicle joint venture project of Great Wall Motor-Beam, a joint venture with BMW, has started construction this year and is expected to be put into production in 2022, mainly producing electric MINI. Due to localized production, the starting price of Beam's products is expected to be below 200,000 yuan.
Obviously, although Beam is helpful to enhance the brand image of Great Wall Motor, it is not enough for Great Wall to build a global China automobile brand. Therefore, it is reasonable to establish your own high-end new energy brand. Judging from the target Tesla and Wei, Great Wall Motor wants to turn SL project into a new energy brand equivalent to or even higher than beam. The parent company's lemon platform, coffee intelligence and honeycomb energy, and fairy bean intelligence have technical reserves in three aspects and intelligence, which can help Great Wall Motor to strive for the high end.
However, for Great Wall Motor, Auto-First believes that building a brand is far more difficult than building a product. Take WEY, a high-end brand of Great Wall Motor, as an example. The products are equipped with the most advanced technology of Great Wall Motor, but the sales volume is not satisfactory. Since the beginning of this year, it has been declining for several months. 10 In October, WEY sold 9 1 122 vehicles, down 12.7% year-on-year, making it the only "drag-back" brand among the four major brands. Therefore, whether "SL" can become the "soul" of Great Wall Motor in the future remains to be tested. (Image from the Internet)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.