Liancheng County, located in Longyan City, Fujian Province, is rich in agricultural special products. The development of short video live broadcast has promoted the development of rural e-commerce industry in Liancheng County. Up to now, there are 3 120 e-commerce enterprises in Liancheng county, accounting for 40% of Longyan city, and the number of e-commerce related employees in the county has reached 25,000, accounting for one tenth of the county's permanent population.
Liancheng County is characterized by leading industries of agricultural industrialization, such as dried sweet potatoes, red sweet potatoes and Liancheng orchids, and gathers a number of agricultural cooperatives and large-scale agricultural leading enterprises to fully strengthen e-commerce featured products. In 2022, the total output value of Liancheng dried sweet potato industrial chain was11200 million yuan, which sold well in more than 600 cities across the country and exported to Japan, South Korea, Europe and America, accounting for more than 80% of the national market share.