1. information disclosure and compliance: the primary task of financial public relations is to ensure that the company complies with the requirements of laws and regulations and discloses financial information to investors, regulators and the public in a timely and accurate manner. Including issuing periodic reports, temporary announcements, resolutions of shareholders' meetings, etc. Ensure the transparency and compliance of the company.
2. Build investor confidence: Financial public relations needs to convey the company's value, strategy, business highlights and other information to investors to help them understand the company's investment potential. By holding investor exchange meetings, performance briefing meetings and other activities, the company's popularity and investor confidence will be improved through various communication channels.
3. Crisis management: When the company is faced with financial crisis, legal disputes, negative reports and other emergencies, financial public relations needs to take prompt action to clarify the facts, respond to the questions of investors and the public in time, and minimize the impact on the company's reputation and stock price.
4. Relationship maintenance: Financial public relations needs to establish and maintain good relationships with investors, analysts, regulators, media and other stakeholders, understand their needs and expectations, and create a good public opinion environment and investment atmosphere for the company.
5. Strategic communication: Financial public relations should assist the company to formulate and implement the investor relations strategy to ensure that the company's image in the capital market is consistent with the company's strategic objectives.
The core of financial public relations is to help the company establish a good capital market relationship, improve the transparency and reputation of the company, and finally realize the promotion of the company's market value and the maximization of shareholders' interests.