1, aquatic premix sales
Aquatic premix is the company's core product, which is mainly supplied to the company's feed production subsidiaries and other feed production enterprises, and also adheres to the "service-driven sales" model in sales. In the future, with the rapid growth of aquatic compound feed, aquatic premix will also maintain rapid growth, competition will intensify, and the development of enterprises will rely more on the progress and support of technology. At present, the national market share of the company's aquatic premix has reached more than 10%, and the recent sales target is that the market share of aquatic premix will reach more than 15%.
2. Compound feed sales
(1) distribution, supplemented by direct sales.
China's feed sales have always followed the distributor distribution model, which is determined by the long-term decentralized farming and generally small farming scale in China's aquaculture industry.
Since the company is engaged in feed business, it first insists on selective selection of dealers; Secondly, the company has always adhered to the bottom-up marketing strategy, promoted the promotion of the company's feed brand in the local market through the service marketing of key breeding terminals, and stimulated the business enthusiasm of dealers; In addition, in view of the gradual scale, specialization and intensification of aquaculture, the company also pays attention to the growth of direct selling business and constantly cultivates and develops key direct selling customers. (2) Give priority to cash sales and strictly control the proportion of credit sales.
Our company's customer orientation is very clear: choose dealers and farmers who are in line with the company's development philosophy, pursue product quality, pay attention to breeding technology and feed management level, and have certain financial strength, and this group is often a customer group with high quality, new ideas, easy acceptance of new technologies and pursuit of development. On the basis of providing high-quality products and comprehensive services, this group will develop rapidly and gradually become the mainstream of the whole farmers' group, thus promoting the upgrading of the whole aquaculture industry. At the beginning of the company's establishment, a cash-based sales strategy was formulated. Through strong product advantages and comprehensive service advantages, the company's distributors and farmers have achieved rapid development, attracting a large number of high-quality distributors and farmers to become customers of the company, thus promoting the company's rapid development on the basis of cash sales and achieving a win-win situation for both parties.
(3) Carry out service marketing and focus on creating value for customers.
Under the tenet of "paying attention to the details of animal growth and creating value for customers", the company has adopted the service marketing model since its establishment, and built a three-level service marketing system of "branch, subsidiary business personnel+branch, subsidiary technical personnel+company headquarters research center personnel". Business personnel, technicians from branches and subsidiaries, and technicians from our research center have been in the front line of aquaculture all the year round, conducting field surveys on the local aquaculture environment, farming mode, farming habits and the current aquaculture market, understanding the real farming needs of farmers, and following up the problems existing in the farming process in real time, so as to provide a whole set of breeding solutions and technical support from farming mode to disease prevention and control, and help dealers and farmers solve farming problems, improve farming efficiency and realize benefiting farmers.