Grasp your business model.
Many entrepreneurs hide their expected business model in their minds. Yes, it is convenient for them to consult at any time, but it is of no use except to strengthen their "reality distortion field".
Therefore, the first step in starting a business is to write down your initial ideas and then find at least one person to share them with.
Traditionally, business plans have been used to do this. Writing a business plan is a good exercise opportunity for entrepreneurs, but it can't achieve its real purpose-communicating with people is the meaning of this step. Excerpt from I Dark Horse
Besides, Plan A is likely to fail, so you need something more flexible than a solid business plan to describe your idea. Based on an untested idea, it is a waste to spend weeks or even months writing a 60-page business plan.
"Waste" refers to any human activity that consumes resources but cannot create value.
James Womach and daniel jones.
The book Lean Thinking says.
My usual format is a one-page business model diagram (I call it "lean canvas"), as shown in the following figure.
Lean Canvas is improved by the author according to Alexander ostwald's "Business Model Canvas" method. His method was introduced into a new generation of business model.
I like this one-page canvas format very much for the following reasons.
Rapid production
Compared with writing a business plan that takes weeks or even months, you can draw different business models on the canvas in an afternoon. Because it doesn't take much time to make these one-page business model charts, I suggest you spend more time doing preliminary work, think about all the possibilities of your business model by brainstorming, and then set priorities for them. Iheima
Compact content
Lean Canvas reminds you to choose your words carefully and try to be concise. You can practice how to refine the core competitiveness of your products. Imagine that you are on the same elevator as the investor, and you only have 30 seconds to catch the investor's attention. Or imagine that customers click on your home page, and you only have 8 seconds to catch their attention. Excerpt from I Dark Horse
portable
Putting a business model on the page is convenient for sharing and discussing with others, which means that its exposure will be higher and it can be constantly revised and improved.
If you have written a business plan or made slides for investors, you should be familiar with most basic modules on the canvas. I won't introduce these concepts here for the time being, because the second part of this book will explain them in great detail.
However, I hope you can remember the key point now: "Your product" does not mean "the product of your startup company". Excerpt from I Dark Horse
Your product is not equal to "the product of your startup company"
I deliberately made the column of "solutions" less than one-ninth of the whole canvas, because we entrepreneurs are always particularly enthusiastic about the column of "solutions" and are very good at writing these things.
Dave Macclure, founder of Silicon Valley incubator 500 Startups, has attended hundreds of entrepreneur promotion meetings and will attend more in the future. At these promotion meetings, he always reminds entrepreneurs repeatedly that they spend too much time talking about solutions and too little time introducing other elements of the business model.
Customers don't care what your solution is, they only care about their own problems.
Dave Macclure, founder of 500 startup companies
Investors, but more importantly customers, only agree with their own problems and don't care what your solution is (at least not yet). In sharp contrast, entrepreneurs always like to explore solutions. However, if no one cares about your problem at all, why waste time and energy looking for a solution?
Therefore, your task is not only to provide the best solution, but to form a complete business model and ensure that all the elements in the model can cooperate with each other.
Taking a business model as a product can improve efficiency. This will not only make your business model complete, but also allow you to establish a company with those tried and tested product development methods.
From a higher level, you will find that these basic rules are nothing more than "divide and rule", just applying this idea to entrepreneurship.
Lean canvas divides the business model into nine independent parts, and then we can systematically test them according to the risk from high to low.
The above content comes from "Lean Entrepreneurship" Turing Education Publishing.
-Reprinted from I Dark Horse, not original by myself, for reference only.