The new brand logo released this time is called "Green Dance", and its shape comes from the phoenix bird. It uses the most representative cultural symbols in Hubei, which means that Hubei Tourism Investment is connected with the blood of this mountain and this water, which means that after three years of operation, Hubei Tourism Investment has already possessed the necessary factors for its career to take off and will surely take off. The trend of "green dance" is that the overall shape of Phoenix is on the rise, which symbolizes the desire of enterprises to take off and the spirit of never slackening. The end of the wing stretches naturally, which is the first beautiful dance of the phoenix after its rebirth. Phoenix comes to the instrument, birds worship, and the world becomes auspicious.
The stage of "green dance" is that enterprises choose green because they respond to the national and provincial governments' repositioning of green economy, circular economy and cultural economy as major strategies for economic development, and set up the corporate image of leading enterprises in green industry in Hubei Province.
The rhyme of "Green Dance" lies in: the elegant and agile shape of Phoenix and colorful wings symbolize many business sectors of "Hubei Travel Investment". The two wings form a powerful circle clockwise, which means that all commercial departments help each other under the same policy and form a joint force to promote the great development of the western Hubei circle. The atmosphere, fullness and dynamic attitude are the real signs of tourism investment in Hubei. The new abbreviation of the company is "E Travel Investment", which is determined by the positioning of an international tourism investment company. Among them, "E" represents the regional attribute of the company, "Wenlv" represents the industrial orientation of the provincial party committee and government and the main business of the company, and "investment" represents the functional orientation of the company's investment and financing platform. Its English name "Ecological" stands for Eco-cultural Tourism Investment Company. Where "e" also stands for "e". And "ECO" itself is a common prefix in English, meaning ecology and environmental protection. Therefore, ECOTIC represents the development direction of Hubei tourism investment enterprises and the new ecological and sustainable trend of tourism, and it is also the positioning embodiment of the company's commitment to eco-cultural tourism basic investment.
With the release of the new brand logo as a new starting point, the company will promote the construction of tens of billions of major projects such as Qingjiang, Three Gorges, Dalongzhong and Dajingzhou with a new image, make every effort to build international-level tourist attractions, promote the deep integration of regional characteristic culture and tourism resources, and help Hubei's tourism to develop by leaps and bounds and promote Hubei's tourism to the world.