According to Article 2, Chapter 1 of the Interim Measures for Personal Asset Management of Commercial Banks: Personal asset management business as mentioned in these Measures refers to professional service activities such as financial analysis, financial planning, investment consultant and asset management provided by commercial banks for individual customers.
It is generally believed that personal asset management is the financial planning process of a customer's life. Through the analysis and evaluation of customers' financial and living conditions, professional asset managers help customers to make reasonable and operable asset management plans according to their asset management objectives, so as to meet the needs of customers at different stages of life and finally realize financial freedom, autonomy and freedom (just a beautification term, the simplest explanation is that when funds are abundant, there will be no idle, and there will be no backup when necessary). Asset management is actually asset management services such as residence plan, education fund plan, investment plan, risk management and insurance plan, tax and inheritance plan, employee welfare and retirement plan, and family credit management.
The specific process of financial asset management is divided into
1 Establish and position the relationship between asset managers and customers.
The financial asset manager shall explain the services provided to customers in writing, and strictly define the respective responsibilities of the financial asset manager and customers. Asset management companies should clearly explain their payment methods to customers. The asset manager should reach an agreement with the customer on the cooperation period and decision-making method.
2 Collect the financial information of customers, including their asset management objectives.
Financial asset managers should collect relevant information from customers. The client and the asset manager should state their personal life goals and asset management goals respectively, complete the time frame for discussion and decision-making, and evaluate the risks. Before putting forward specific asset management suggestions, the asset manager must collect all relevant information completely.
3. Analyze and evaluate the financial situation of customers.