China Digital Media adheres to the development foundation of digital technology, the core concept of creative new TV program integration, and the market-oriented goal of precise operation, and gradually explores the development path and direction of the trinity digital pay TV in China.
China Digital Media consists of general manager's office, finance department, online sales center, marketing center and technical broadcasting center. Entrusted by CCTV, China Digital Media is responsible for managing CCTV Fengyun Communication Co., Ltd. and Zhong Shi Digital TV Technology Co., Ltd. CCTV Fengyun Communication Co., Ltd. (hereinafter referred to as CCTV Fengyun), which was established in May 2004 and is a channel content producer invested by CCTV to set up, start and operate digital pay TV channels.
Fengyun has carefully created 12 digital pay channels with distinctive personality and high quality, namely, World Geography, No.1 Theater, Fengyun Theater, Fengyun Music, Fengyun Football, Golf and Tennis, Nostalgia Theater, CCTV-Boutique, National Defense and Military, Women's Fashion and Now.
CCTV Fengyun consists of general manager's office, finance department, editing and broadcasting department, overseas integration department, TV drama integration department, entertainment development department, documentary integration department, production department 1, production department 2, strategy and advertising business operation department.
Zhong Shi Digital TV Technology Co., Ltd. (hereinafter referred to as China Digital Technology) was established in September 2003. Zhongshu Science and Technology undertook the "Electronic Program Guide (EPG) Production and Broadcasting System Development and Industrialization Project" in the digital TV industrialization project of the National Development and Reform Commission.
The company's main business is to build the platform of China electronic program guide center, specializing in the technical research and development, popularization and application of EPG products, collecting and producing EPG of TV programs of various TV stations in China, and providing EPG broadcasting system and personalized EPG content to national digital TV network operators, which will become the technical research and development base of digital TV value-added services.