The analysis of enterprise's internal marketing ability includes

The definition of enterprise marketing ability is also inconclusive, which mainly includes: resource ability hypothesis, which holds that enterprise marketing ability is a kind of resource ability; The competitiveness hypothesis holds that the marketing ability of an enterprise is a kind of market competitiveness; The strategic capability hypothesis holds that the marketing capability of an enterprise is a strategic application capability; According to the dynamic hypothesis, the marketing ability of banking enterprises is a dynamic system in which the marketing flow runs on the marketing chain, that is, the marketing ability is the driving force to promote the marketing flow to move on the enterprise marketing chain. The viewpoints put forward by scholars from different angles have certain reference significance for understanding the essence of enterprise marketing ability.

The definition of enterprise marketing ability is the basis of the conceptual model of enterprise marketing ability. As a term to study and improve the marketing situation of enterprises, the connotation of enterprise marketing power should first be reflected in the ability of enterprises to meet the needs of consumers in the target market and realize their own survival and sustainable development by coordinating and utilizing internal and external resources, that is, the marketing ability of enterprises is the ability of enterprises to effectively carry out marketing activities. Therefore, the "power" of enterprise marketing ability is a concept of ability, which belongs to the category of enterprise ability. This ability must ensure the effectiveness of enterprise marketing activities, which is of substantial significance to the realization of enterprise marketing objectives and the survival and development of enterprises. In addition, the connotation of enterprise marketing ability also shows a quantitative meaning, that is, this ability is large and small. This will be reflected in the marketing competitiveness of enterprises in market activities. This ability in turn determines whether an enterprise can survive and develop in the market for a long time.