Mary made it clear that Nutanix will approach the China market from three aspects: "First, we hope to enter some large-scale industry customers, including core industries such as finance, energy, telecommunications, government, education and medical care. Because they have great demand for the transformation of traditional IT architecture. Second, I hope to be able to enter the core business of customers. Third, we must have in-depth cooperation with the domestic industrial ecological environment. "
Nutanix believes that one of the biggest challenges facing China market at present is how to improve productivity, and high-quality software is the key to improve productivity. Nutanix has entered the China market for nearly six years, after Dheeraj Pandey, founder, CEO and chairman of Nutanix, said that China is one of the most important markets for Nutanix in the world except the United States. At present, Nutanix has more than 65,438+000 employees in its office in China. Nutanix's latest financial report shows that China's Asia-Pacific and Japan are the third largest regional markets, accounting for 18% of revenue.
Nutanix belongs to a market field called Hyperconverged Infrastructure ("HCI"). The so-called hyper-converged infrastructure, according to Gartner's definition, provides standard modular delivery of computing, network and storage, and builds scalable clusters through a unified management platform. In the past, computing, storage and network were completely different, but under the framework of HCI, they were integrated into a device and became an extensible IT infrastructure. Therefore, under the market background that the IT market is impacted by cloud services, HCI has become one of the few IT infrastructure products that can continue to maintain high growth.
In the era of cloud computing, enterprise customers hope to reduce costs and increase efficiency and optimize IT architecture. These demands urge IT service providers to continuously improve their product and service capabilities. Nutanix believes that compared with traditional cloud deployment applications, the complexity of the existing cloud is causing an additional burden to enterprises, and it needs to spend more time and cost on cloud management. In the future, there will be more complex mixed use scenarios of public and private clouds, so how to make cloud application deployment management simpler and more flexible will become one of the key points for enterprises in the future market competition.
"Nutanix's hyper-converged architecture is to help you modernize, digitize, software and then cloud the traditional data center, and finally establish an enterprise cloud, and an operating system (OS) realizes a cloud architecture." Xia Feng, technical director of Nutanix China, said.
Judging from the industry influence of its main business, Nutanix has always been the leader in the hyper-converged market. According to Gartner's assessment, Nutanix is the leader of the Magic Quadrant of Hyperconverged Infrastructure (HCI). Its customers cover all major Internet companies and cloud vendors in the world, and they have cooperated with Intel, Microsoft and SAP, and directly compete with Dell's VMware and HPE. In China market, Nutanix faces local competitors such as SmartX, Xinhua San and Huayun Internet.
She observed that in the process of transforming to the cloud, Nutanix's original customer business model has undergone tremendous changes, and more and more partners have become cloud service providers. "Because its IT architecture is redundant, it is willing to provide paid services to peers or some small customers around it. These small customers have gradually evolved into cloud service providers."
Mary said frankly that Nutanix's China strategy is facing certain challenges in the current market environment, but the opportunity lies in the right time: "In China, because we have problems of localization, tariffs and after-sales service, our transformation is faster. Especially in China, there are many excellent hardware manufacturers here. So we are at the right time, and this time is the most suitable time. "