Hisense was founded in 1969. It owns three listed companies: Hisense Video (600060), Hisense Household Appliances (00092 1) and Sandian Holdings (6444), and its subsidiaries include Hisense, Toshiba, Gulloni and Kelon. In 20021year, Hisense achieved a year-on-year growth of 24%. Overseas growth of 32% year-on-year; Independent brands account for more than 80%.
Hisense is headquartered in Qingdao, China. Hisense has 3 1 industrial parks and 23 R&D centers around the world, introducing high-end talents to the world and promoting domestic designers and R&D personnel to "go global". Overseas branches cover global markets such as America, Europe, Africa, Middle East, Australia and Southeast Asia, and their products are exported to more than 60 countries and regions.
Hisense development strategy
Establishing enterprises through science and technology and steady operation are the development strategies to realize the dream of "a century-old Hisense". Hisense adheres to the development strategy of establishing enterprises through science and technology, regards technological innovation as the foundation of enterprise development, and continuously extends and expands to high-end industries and high-end industries on the basis of independent research and development and technology incubation industries.
As the first batch of state-level innovative enterprises, Hisense has a state-level enterprise technology center, a state key laboratory of digital multimedia technology and a postdoctoral research center. It is a national 863 achievement industrialization base, a national torch program software industry base and the first batch of national quality award winners.
Expanding the international market and internationalizing independent brands have always been one of the important strategies for Hisense's development. From localized operation and regional production, to the establishment of overseas R&D institutions, and then to global brand building, Hisense brand internationalization has never stopped. Nowadays, Hisense's internationalization process is accelerating, and its global marketing efforts are gradually increasing. Hisense has become the first brand in the field of household appliances in China.
The above contents refer to Baidu Encyclopedia-Hisense Group Co., Ltd.