1, the principle of gathering talents.
Talent is the most precious resource of an enterprise. Under the condition of modern market economy, the role of human capital is becoming more and more prominent. Proper location of enterprises is conducive to attracting talents. Sichuan Changhong is the leader of domestic color TV industry, but because its factory site is in remote Sichuan, many senior talents are reluctant to take root there. Konka, located in Shenzhen, has shown its advantages in this respect, and many senior talents from famous universities and research institutes join it every year. Datang Telecom, which was originally located in Shaanxi, also moved its headquarters from xi 'an to Beijing. Attracting talents is one of the important considerations. Of course, the competitiveness of enterprises is the result of many factors, but it is undeniable that geographical location is very important.
2. Cost principle.
Enterprises are independent and self-financing market competitors, and economic benefits are of course the most important consideration for enterprises. The fixed cost at the initial stage of construction, the variable cost after production and the annual income after product sales are all related to site selection. Therefore, trying to minimize the cost of enterprise location has become the first principle of enterprise location.
3. The principle of long-term development.
Once the enterprise address is determined, it will be engaged in production and business activities there for a long time. Therefore, the principle of enterprise location is strategic decision-making and strategic awareness. The site selection work should take into account the rational distribution of enterprise productivity, the development of the market and the acquisition of new technologies and new ideas. Under the background of global economic integration, we should also consider how to participate in international competition.
4, close to the user principle.
For some manufacturing enterprises, it is very important to be close to users, such as breweries, whose products are mostly sold in producing areas, so it is necessary to be close to densely populated cities. This can be close to the market, save freight and reduce losses. For service industries, this principle should be followed without exception, such as banks, post offices, hospitals, schools, shopping malls and so on.