In an interview, Han Han mentioned a report he saw that an author in his twenties could earn 2 million yuan a year by serializing his works at the starting point. Han Han thinks this level is very good, which is equivalent to the income of domestic best-selling writers; Such seemingly considerable income can't stand scrutiny. "I later found out that in the past two years, he wrote 100,000 words, and gave me the concept of100 books. I have about 65,438+000 words in each book. If I write like this, I can earn 200 million. " Han Han said; "This money is earned too hard, I can't stand it. In fact, the platform can't make much money. In addition to listing, it is difficult to really make a profit. " As a signing writer of Shanda Literature, Han Han commented on the business model of online literature. The insiders believe that as a signing writer of Shanda Literature, it is rare for Han Han to question the business model of online literature. Whether paid reading can become the best business model of online literature remains to be verified. The key is to coordinate the interests of authors, publishers, online platforms and readers. 20 10 1 1, Hou Xiaoqiang, CEO of Shanda Literature, delivered a speech in Weibo, calling on publishers, writers and other forces to unite and launch a joint lawsuit against Baidu to oppose online piracy and infringement. According to its disclosure, hundreds of publishing organizations and authors responded at that time.
Hou Xiaoqiang said in Weibo that "Baidu Library will not die, and China original literature will die; The real literary war is here; If the sniper fails, tomorrow's literature will be today's MP3. " In the name of users, Baidu uploaded the works of almost all domestic writers to Baidu Library for free reading.
On the other hand, some insiders have analyzed that Shanda Bambook faces performance pressure after its official listing, and the harm caused by piracy is an important issue facing Yunzhong Bookstore. Hou Xiaoqiang doesn't fully agree with this statement, thinking that Shanda doesn't need hype. 20 10 12.8, CCTV's "Consumer Proposition" column comprehensively reported the pornographic content of Shanda Literature's websites, listed several novel websites under Shanda Literature as the source of online obscene pornographic novels, exposed the bad influence of Shanda Literature on social morality and online cultural environment, and called on the network supervision department to rectify online literature and purify the online environment. In the critical period when the national "anti-pornography and illegal publications" group launched a special campaign to crack down on the dissemination of obscene and pornographic information through the Internet and mobile media, Shanda Company, which once made its fortune by relying on the online game Legend and became the richest man in mainland China, once again became the focus of social attention.
It is understood that in the past few years, Shanda monopolized 90% of the online novel market through acquisition. According to the data of Shanda's financial report, the revenue of Shanda Games in the third quarter decreased by 14% year-on-year, while other revenues, including online literature, increased by 136% year-on-year, reaching 300 million yuan, which became a new growth point supporting the profitability of the whole Shanda Company. 20/kloc-In June, 2005, Shanda Literature and Tencent Literature, formerly owned by Chen Tianqiao, will merge to form "China Reading Co., Ltd." to manage and operate the original sub-brands, including: QQ Reading, Starting Point, Chuangshi Chinese Network, Yun Qi Academy, Xiaoxiang Academy, Catholic Church, Novel Reading Network, Zhongzhi Bowen and Chinese World. In terms of personnel arrangement, Wu Wenhui, CEO of Tencent Literature, and Liang Xiaodong, CEO of Shanda Literature, will serve as co-CEOs.