Text | Zibo Design
(LeTV has no official statement)
At the end of 20 15, letv cooperated with CCTV microfilm, and professor Li, as the chief producer, had an intersection with them. At that time, when he saw LeTV's new Logo, he told the vice chairman of LeTV the most dangerous image, but LeTV with deep pockets did not understand it, so the cooperation was terminated! Today, I use this example to warn everyone that we must remember that there must be methods for growth, and culture is among them. What any enterprise must pay attention to is the concept and performance of logo design! Your development will follow, and you will succeed or fail!
There are three kinds of opinions about LeTV's new Logo on the Internet:
1, the faults "L" and "E" of LeTV's new LOGO are not connected with ecology, and there is no agility. The connection and integration between "L" and "E" are not longitude and latitude. The Logo of an enterprise is its patron saint, and the Logo is a totem, so the totem must be meaningful and smart.
2. The center of gravity of Logo is unstable, and the whole LOGO is a bit to the left, and the feng shui is not good!
Actually, it's interesting to see this new Logo. The blue bar points to noon and the black bar points to three, which is a sign of bad luck. The green bar is at the top and the red bar is at the bottom. After changing the Logo, the stock market has been unlucky. Respect all things as gods, including one stroke, one painting, one grass and one tree. Inexplicably rejected the bustling figure 1, and confusedly replaced it with colorful figure 2. Starting from Logo, the fate of LeTV is the difference between clouds and mud.
Then, the problem is coming! Does Logo have anything to do with Feng Shui?
This topic is controversial!
For many years, this problem has been deeply hidden in my heart, which makes me puzzled.
This time, experts from the design industry were invited to make analysis and comments! They tell us from their words: What is the relationship between signboards and enterprises?
Co-founder of China Designers Salon (CDS): Jeff Shi
People in China attach great importance to the geomantic part of logo design, and add too many benefits to the interpretation. In fact, these are not absolute in simplifying non-concrete modern symbols (non-concrete totems), and they are very mysterious! We can only design logo on the basis of people's expression needs and subconscious aesthetics. No god, Buddha or Taoist can participate in the design. Are they designers?
If a logo can save an enterprise, then the designer is really a god! Logo is just a "good blessing"!
If we must say that the feng shui of Logo is only about 20%, it is more about enterprise management.
Hu Xiaobo, a senior designer and cool god in the industry.
Letv's Logo has little influence on his development. Letv has not realized that a brand image is closely related to the company's fate, such as Nike's Logo.
In China, few simple designs of enterprises can be related to development, while in China, design is more icing on the cake!
Besides, Logo Feng Shui-I don't believe it. Excuse me, what about the Logo of foreigners?
Senior designer in the industry, blogger of Panmen Zhengdao: Amen.
Not all of them!
Senior industrial designer and Goodmor blogger: Zhu Ning.
The development of large enterprises is not directly related to logo. Logo only plays the role of foil and icing on the cake. How to develop depends on the investment direction, management and strategic deployment of the enterprise!
If letv is profitable, then others will say: how good and awesome this Logo is! Now that LeTV has lost money, a small number of people will blame this on Logo. This is a normal person's psychology!
Logo feng shui layout exists, but I don't agree with blaming the poor management of the company on Logo feng shui!
Senior designer in the industry, Three Bones blogger: Bones
It's all bullshit The closure of the company was not decided by the designer. Yi Xun's Logo. Com was grounded, but it also closed down! Also Logo Feng Shui, do designers have to learn Feng Shui!
Senior designer in the industry: Huang Yangxian
I believe in Logo Feng Shui! Quite a few excellent Logo follow the feng shui! But letv's Logo designer has not reached this level and temperature. About LeTV, I have discussed it with some friends in finance and trading. There is something wrong with Logo, but it is not the main reason why he lost. Can't blame other designers for poor management?
Senior designer in the industry: Tang Bangqiao
I believe that logo design has feng shui. Letv's new Logo is too loose. No wonder the company is going downhill.
Senior designer and design circle blogger in the industry: Zeng Quan
I feel that there is a big problem with the management market model of the enterprise, which has little to do with Logo. If you insist that there is a problem, you can only say that it is Feng Shui! I admit, I believe in the principle of Feng Shui. But we don't know whether we design Logo or not.
Senior designer and onion blogger in the industry: onion
Letv's new Logo feels younger, more fashionable and more Internet-based, but I personally think the Logo graphics are not good-looking. As for saying that the fault feng shui is not good, I think it is sheer nonsense. This is just a design technique. IBM and adidas are also disconnected. How can people be strong for so long? Anyone who knows a little about the real reason for the decline of LeTV will not blame it on Logo. Besides, I don't believe in Feng Shui in Logo!
(The above is the guest's point of view)
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