1. Use modern dynamic media with audio-visual experience, such as TV, movies and radio, such as video advertisements, news feature films, TV shopping, TV shopping malls and radio shopping. The actual dissemination scope is relatively wide, the information transmission is accurate and the influence is great. Dynamic media model has strong comprehensive ability, impact and appeal. And can quickly promote products and quickly improve visibility.
2. Use static media such as posters and emails to plan brand marketing, such as newspaper advertisements, magazine advertisements, attached advertisements, mail orders, advertising orders, street posters, stadium billboards, subway and bus posters. The main advantage of the static media model is that it can be preserved for a long time at a relatively low price, and it has a wide range of communication and spread to the target population. Static advertising has strong timeliness, strong writing ability and flexible reading at that time.
3. Door-to-door direct sales to customers, roving exhibitions, supermarket counters promotion activities, manufacturers sending sales points, etc. Its advantages are: strong pertinence, strong perception, real-time interaction, vividness and concreteness, and easy realization.
4 refers to the use of computers and networks to spread brands, including online shopping and online sales. The advantages of online media are: the information update speed is fast, the advertising information can be directly delivered to the target audience, and the expressive force is rich.