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As early as June 5438 +20051October 20th, Suntory (China) Investment Co., Ltd. officially announced that it had successfully joined hands with Shanghai Donghai Beer Co., Ltd. to transfer 74% of the equity of Donghai to Suntory, and Suntory would become its largest shareholder.
This is not only the first acquisition of this Japanese beer company in China market, but also considered as a breakthrough for Suntory Beer to further improve its product line and expand its market scope.
Suntory bought Donghai precisely because of its extensive coverage in the beer market in the suburbs of Shanghai, trying to enter the suburban beer market with the help of the power of Donghai.
After Suntory entered the company, the brand of Donghai Beer has been retained, and the management personnel will remain. The acquisition also means that Suntory will reunite with its old rivals in the low-end market after completing the acquisition of the East China Sea.
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