According to the report, the data shows that Google, owned by Alphabet, has become the world's largest brand for the second year in a row, and Google ranks first among the companies with the most brand value for the second year in a row, with the brand value of Google reaching 245.6 billion US dollars; Followed by Apple, the brand value reached 234.7 billion US dollars; The brand value of Microsoft has reached $654.38+043.2 billion.
It is reported that this survey uses a single indicator to measure the value of a brand, such as market value, and uses multiple indicators to rank companies, including the ability of companies to persuade consumers to choose their products and pay for them. The data also shows that in 20 17 years, the cumulative value of global 100 brands increased by 8% year-on-year, reaching $3.6 trillion.
Experts said that Google is committed to Internet search, cloud computing, advertising technology and other fields, developing and providing a large number of Internet-based products and services. In 20 16, Google once again surpassed Apple to become the top 100 with a brand value of $22,965,438+98 million. This year is the second year that Google beat Apple to become the first, which also shows the decline of Apple.