Behind the name change is the change of Suning's strategic positioning.
Zhang Dang said that he took an unprecedented new retail road. Suning is no longer Suning Appliance, but a mixture of Wal-Mart and Amazon. Through online and offline interactive channels such as Suning.cn, home appliance chain stores, Expo Super Flagship Store and Tesco Shopping Plaza, it touches the social retail market in China like mercury.
Introduction to Suning's transformation:
Due to the limitation of professional knowledge, when facing new business and new fields, Suning failed to objectively evaluate whether its original ability and structure can be effectively absorbed, which led to various problems such as operational difficulties, lack of professionalism, inadequate consideration and preparation, inadequate operation and implementation, and finally failed to achieve the expected promotion efficiency.
The result of reflection is that Suning continues to reform. For example, a project-centered working mechanism has been established within the company, cross-system cooperation has been strengthened, employees have been encouraged to make bold and independent innovations and management, and a series of reform measures have been introduced, including independent operation of business divisions and internal entrepreneurial mechanism of employees. Subsequently, Suning and Ali invested in each other and successively launched six industrial groups.