Iqiyi is a video platform owned by Baidu, and it has a cooperative and competitive relationship with Tencent. 20 10 Gong Yu founded iqiyi video website; In 20 13, Baidu acquired PPS video business and merged with iqiyi, which officially became Baidu's platform.
On July 2014 17, iQiyi Film was formally established.
On March 29th, 20 18, iQiyi was listed on NASDAQ.
Brand concept
Iqiyi's brand tonality of quality, youth and fashion is deeply rooted in people's hearts and attracts a large number of young users around the world. Iqiyi has built a rich and genuine video content library covering more than ten types such as movies, TV series, variety shows and animation, and through the continuous promotion of the strategy of "making products by iQiyi", "pure online content" has entered a truly all-category and high-quality era.
At the same time, as a video website with a large number of paying users, iQiyi advocates the VIP membership concept of "luxury neologism", advocates people's pursuit of high-quality life details, and insists on providing VIP members with exclusive boutique content, the ultimate audio-visual experience and unique offline membership services.