The Development of Nestle in China

It has a long history in China. For a century, China consumers have always been very familiar with and trusted the Nestle brand, because as early as last century 1908, Nestle opened its first sales office in China. Nestle is one of the first foreign businessmen to enter China and has a firm commitment to China.

In the early 1980s, Nestle began to discuss with the government of China to invest and build a factory in China, and transferred its world-class proprietary technology and rich nutrition and food processing expertise to China. 1990, Nestle started to operate its first joint venture factory in Chinese mainland, and then built several factories. 99% of products sold by Nestle in Chinese mainland are made locally.

Acquisition of Xu Fuji: 20 1 1 July11day, Nestle Dongguan Company announced that it plans to invest S $2 1 billion (about US$1700 million) to acquire 60% equity of candy manufacturer Xu Fuji. This acquisition will change the market structure of China's candy industry, and it is bound to face strict antitrust review.

Acquisition of Yinlu: Nestle, the world's largest food group, acquired 60% equity of Xiamen Yinlu Food Group Co., Ltd., a well-known private enterprise, which lasted for three months and finally came to the bottom. Di Kewei, President of Nestle Greater China, and Chen Qingyuan, Chairman of Xiamen Yinlu Group, held talks at the15th China International Investment and Trade Fair.

Extended data:

Nestle was founded in 1867.

1905, sparrow. Nestle Parenting Milk Powder Company merged with another American-run food company and was named Nestle Yingrui Condensed Milk Company. 1949 was acquired by another Swiss company and renamed Nestle Food Company.

Nestle baby milk powder has been selling well. At the beginning of the 20th century, the company began to implement diversified production. The main products are instant coffee, condensed milk, milk powder, baby food, cheese, chocolate products, candy, instant tea and so on. There are more than 65,438+0,200 factories and companies, all of which are headquartered in Warwick, Switzerland. The main products are instant coffee, condensed milk, milk powder, baby food, cheese, chocolate products,

Nestle's sales in 20 10 reached109.7 billion Swiss francs and its net profit reached 34.2 billion Swiss francs. About 95% of them come from food sales, so Nestle is the largest food manufacturer in the world and one of the largest multinational companies. The company is famous for producing chocolate bars and instant coffee, and has a rich product range suitable for the local market and culture. Nestle has more than 443 factories in 8/kloc-0 countries on five continents.

2018 July 19, the Fortune Global 500 list was released, and Nestle ranked 69th. ? [7]?

20 18, 18 In February, the "Top 500 World Brands 20 18" compiled by the World Brand Laboratory was published, and Nestle ranked 22nd.

Baidu Encyclopedia-Nestle Company