1, improve customer management level
In the environment of increasing competitors, enterprises need the help of financial institutions, the cooperation of cooperative units and the support of relevant government policies to improve customer satisfaction, thus forming a good competitive advantage.
Customer is the most critical factor among the external influencing factors of corporate image, which has a decisive influence on the development of enterprises. Customer first is an important principle of enterprise management and an important basis for enterprises to make development decisions. In order to create a good corporate image, enterprises need to improve the level of customer management and form a stable, positive and trusted cooperative relationship in the management of public-private relations.
On the one hand, enterprises should optimize the quality of products and services, actively improve the service level, and deliver all kinds of business information to target customers in time to provide customers with more comprehensive and convenient services; On the other hand, enterprises can establish a customer feedback mechanism, actively listen to customers' suggestions, and make scientific and reasonable adjustments to production, sales and other activities according to changes in customer needs, so as to achieve a win-win situation for enterprises and customers.
2. Improve internal staff management.
The process of market competition is the process of talent competition. Talent cultivation of enterprises is the foundation of future development, and every employee of enterprises is the most valuable asset.
An enterprise can have a good social image because it has a systematic, perfect and advanced management concept. The department is the basic unit of public management within the enterprise, and it needs the internal employees to cooperate with each other and perform their duties, so as to achieve various work objectives.
It is necessary to strengthen the communication and cooperation between all departments of the enterprise, and then form a good corporate culture, which is conducive to the shaping of corporate image. In addition, the leader of the enterprise is the highest decision-maker of the enterprise, and plays an important leading and exemplary role in the internal management of public relations. Leaders should have the overall awareness and the concept of all-round development, coordinate all kinds of relations within the enterprise, and handle the interests, competition and information relations among employees.
Enterprises should also actively coordinate internal employee relations through various internal public relations activities, so that employees can gain a sense of direction, accomplishment, trust and comfort.
3. Optimize crisis public relations management.
In the fierce market competition, all kinds of complex relationships between enterprises and consumers, suppliers, competitors and internal employees may put enterprises in danger, so major production accidents, labor disputes and reputation crisis have become problems that every mature enterprise has to take seriously.
Facing the crisis, enterprises should adopt correct methods, steps and measures: first, enterprises should actively prevent crises, and public relations management is faced with all kinds of sudden crises, which requires enterprises to have a sense of crisis, find hidden dangers in their operations in time, and take measures as soon as possible to avoid crises; Second, enterprises should deal with the crisis decisively and take decisive measures to stop the development of the situation. Sudden crisis will occur in a short time and has explosive influence, so immediate measures should be taken to control it in time and narrow the scope of influence; Third, while conducting the investigation, actively organize rescue work and quickly identify the causes, which will help the media to announce the treatment measures and contact relevant departments to minimize the impact of the crisis.
In public relations management, crisis public relations management can further enhance the comprehensive strength and anti-risk ability of enterprises, and then shape a good corporate image.