Strategy is a choice, in order to better obtain the long-term competitive advantage of enterprises in the future. The complete process of enterprise strategy formulation should include: first, determine the vision and mission, and then the strategic objectives. Second, strategic analysis, including internal analysis and external analysis. Third, make strategic choices, including business-level strategies and company-level strategies. Fourth, carry out strategic implementation, including organizational structure, control process and salary policy, and finally form its own unique advantages.
Second, competitive product analysis
Through the analysis of competing products, we can know the competitors' products and market trends in time, obtain the advantages and disadvantages of products that are competitive with enterprises in terms of quality, appearance, packaging, trademark, price and service, and help enterprises adjust themselves quickly and maintain their own product and marketing competitiveness.
Third, marketing tools.
1. Customer information acquisition tool
Mike CRM, an online form making tool, can collect and sort out information, realize customer mining and message push.
2.H5 Marketing Page Making Tool
Yi Qixiu, Baidu H5, Renren Show, Micro-guest Scene, etc.
3. WeChat Weibo Operation Tool
Editor: 96 WeChat editor, 135 editor, Xiu Mi.
Graphic Design: Maker Sticker, Lazy Design, Xiu Mi, Picture Network.
Data collection: sogou WeChat, Xinbang and Qingbo data.
Fan Analysis: Microdata, Qingfo, Weibo Analyst.
Comprehensive management: Kongming social management, Botong Zhou Weibo housekeeper. (Zhiwei Technology-Marketing Column)