Haier Computer has four world-class R&D teams and R&D capabilities in the United States, Japan, South Korea and Taiwan Province Province of China. R&D engineers adhere to the user demand-oriented, independent product development and product design. Haier's brand, sales network, service and management advantages, combined with the R&D team of Jingcheng Technology, strong manufacturing capacity and cost advantages, have laid the foundation for the rapid growth of Haier's computer.
In February 2006, Haier Group increased its capital to Haicheng (Shanghai) Information Technology Co., Ltd. with RMB 65.438+0.5 billion, and obtained its absolute controlling interest of 56.5438+0%, and changed its name to "Haier Information Technology Co., Ltd.". This capital increase not only reflects Haier Group's affirmation of Haier Computer's recent market performance, but also shows the Group's position of paying more attention to and supporting the computer product line. At the same time, it also gave strong confidence to all parties in Haier computer supply and marketing chain.
Haier computer skillfully uses its advantages in the field of home appliances and combines the unique laws of IT industry to create many new models in products and marketing. In terms of products, relying on the differentiated thinking of "no one has me, no one has me", we have developed such as Runyan computer, Runqing notebook computer, Jiajiale rural computer and the world's first 2 million camera notebook computer. In terms of service, we continue to uphold Haier's worry-free service throughout the process, and on this basis, we propose free software debugging services; On the channel, 3C, IT and customers work together for a win-win situation; In the industry, the national education system has won the bid again and again. ...
With its high-end image in the home market, Haier Computer has been recognized by the industry for its quiet transformation of brand image in the commercial market. According to the data of "Brand Share Ranking of China Computer Market in 2005" published by IDC, a world-renowned consulting company, Haier Computer rose directly from 20 in 2004 to the sixth place among all brands in China in the fourth quarter of 2005, ranking among the top four domestic brands.
Professional quality
1. Professional resource support: Haier Computer has established strategic cooperation alliances with upstream supply chains such as Intel, Microsoft, China Unicom and Netcom, and continuously improved the professionalism of Haier Computer by integrating the technologies and resources of upstream partners.
2. Professional manufacturing: Haier Computer has established an international professional electronic and computer production base in Dongguan, Guangdong Province, which is jointly invested by Haier Group and Baocheng, Taiwan Province Province. After all the projects of the base are put into production, it will become one of the largest computer hardware manufacturing bases in the world. It is estimated that 1 10,000 computer products will be put into production every month, and the annual export will reach 2 billion US dollars.
3. Career R&D: Haier Computer has four world-class R&D teams and R&D strength in the United States, Japan, South Korea and Taiwan Province Province of China. Haier computer's R&D engineers insist on user demand-oriented, and independently carry out product development and product design. Six newly listed Runqing notebooks, such as Runyan Computer, Runqing Notebook, H30, which was the first to pass the 40,000-hour average trouble-free operation certification of a 2-megapixel camera, W30, which passed the 60,000-hour average trouble-free operation certification, and W62, which integrates the current top technology and conforms to Asian usage habits, have been highly recognized by the market and consumers, and their sales performance has soared.
4. Professional quality assurance system: Haier Computer has a high-standard professional quality assurance system. In the R&D stage, Haier Computer has 14 rigorous tests. From performance to appearance, from compatibility to stability, from environmental protection to health, to every component, it has been scientifically and comprehensively tested and improved, and finally achieved high quality requirements. Subsequently, there were five major improvements and verifications in mass production, and a perfect quality assurance system, including ORT random sampling, on-site information management system, continuous improvement system, thoughtful after-sales service and customer satisfaction guarantee system, further ensured that the products were foolproof after leaving the factory.
Service has won a good reputation.
Haier believes that service is also marketing. Only by constantly introducing family-friendly and differentiated services, enhancing Haier's service image, and finally creating the touch of users, can we achieve zero distance with users.
6? 1 Haier has established 35 "9999" telephone service centers all over the country to provide you with all-weather service.
6? /kloc-more than 0/900 star service centers and more than 5,000 service outlets.
6? 1 professional computer engineers provide you with all-round quality services 24 hours a day.
6? 1 Haier laptop provides you with 2-hour quick repair service and 24*365 all-weather service.