China Li Ning and the original Li Ning are the same sports brand. In order to better promote the international market, they are called China Li Ning brand. China Li Ning series will be more fashionable in design, with more China elements, while Li Ning used to be just an ordinary sportswear.
China's Li Ning brand is to better promote the international market, while Li Ning is basically domestic-oriented. Li Ning Sporting Goods Co., Ltd. was established in 1990. Compared with Li Ning, China Li Ning was launched later and Li Ning appeared earlier. If we simply say that China Li Ning has become more fashionable and trendy, more like a brand of young people, this is just a fashionable and young coat that most people put on Li Ning.
Li-ning sports products co., ltd
Li Ning Company adopts multi-brand management development strategy. In addition to its own core brand Li Ning, it also owns Le Tu brand, Elgo brand and Heartbeat brand. In addition, Li Ning Company holds Shanghai Shuangxi and wholly acquires Kaisheng Sports. Since its listing in June 2004, the performance of Li Ning Company has maintained rapid growth for six consecutive years.
At present, the sales network of Li Ning Company is all over China. By the end of 2009, there were 8 1 56 stores in more than 800 cities nationwide, and many sales outlets in Southeast Asia, Central Asia and Europe. Li Ning Company has been committed to the development of sports for a long time, and has successively formed strategic partnerships with top international events and organizations such as NBA and ATP, and cooperated with top international athletes such as O 'Neill, Ljubicic, Isinbayeva and Sokolderson.
Baidu Baike-Li Ning (China) Sports Products Co., Ltd.