First, limiting Apple's development in Europe is also conducive to the progress of European technology companies. The global technology market is no longer dominated by European technology companies, so European technology companies must have enough time and space to develop. But the power of Apple is really squeezing the progress of these European technology companies, so limiting the development of Apple will become the mainstream trend of European governments.
Second, Apple does exaggerate publicity in business promotion. Although many companies often choose to deliberately exaggerate the effect or performance when promoting their own brands or products, companies like Apple will inevitably have a great impact on the technology market if they choose to deliberately exaggerate the effect or performance. Therefore, European countries must punish Apple for this behavior. Only in this way can European technology companies gradually catch up with Apple.
Third, European governments punished Apple because of its tax avoidance strategy. Apple has made huge profits in all parts of Europe, but at the same time, it has to pay a lot of taxes in European countries. Apple keeps avoiding taxes in various ways, so European countries have lost a large part of their source income, which is why Apple is strongly targeted by European governments, because it is difficult for European countries to obtain this part of legal income if they do not strongly target Apple. Of course, we also hope that European countries will maintain a strict attitude towards Apple's punishment. Only in this way can Apple abide by the market rules in the process of market development, because apples that don't abide by the market rules are very destructive to the market. In order to avoid serious damage to the technology market, it is necessary to impose some penalties on Apple.