A few days ago, the release of Geely Galaxy once again set off the upsurge of new energy vehicles and the strong concern of consumers. The author was fortunate enough to attend the meeting. Everyone at the scene was deeply moved by the word "most" blurted out by Geely CEO Gan Jiayu at the press conference. This not only shows that Geely Galaxy has many bright spots in the industry that can be described by the word "most", but also shows that Geely's comprehensive empowerment of Galaxy may even affect the development and competition pattern of the entire new energy automobile industry.
So, what new information does the release of Geely Galaxy reveal? Will the appearance of Geely Galaxy lead China's new energy into a "new stage" as Gan Jiayu said? The following are some immature views of the author for your reference only. If there is anything inappropriate or can attract everyone's attention, please correct and discuss it.
First of all, let's talk about the background of the birth of Geely Galaxy. At the beginning of the article, it is mentioned that new energy is one of the biggest hot spots in the automobile industry, and everyone wants to share a piece of it. For Geely, one of China's leading car companies, its goal is to keep it. But objectively speaking, in the new energy vehicle market, Geely is still far from the goal of "holding the cow's ear".
There are many reasons. On the one hand, Geely's performance in the traditional fuel market is good, and it is naturally unwilling to give up this market that has invested heavily before and still occupies an absolute advantage. That's understandable. So far, only sporadic car companies such as BYD are willing to withdraw from the traditional fuel market.
On the other hand, new energy vehicles have many paths. Geely has spent a lot of time on the choice of the path, and it is difficult to choose, or it is all about trying before deciding. Therefore, Geely has a foothold in the fields of hybrid power, pure electricity, methanol, electricity exchange and new energy, such as high, medium and low-end passenger cars, outdoor off-road vehicles and commercial vehicles. It can be said that Geely is the car company with the most new energy layout. Some brands do well, but they don't. Geely urgently needs a new energy product that can quickly become the head of this market, in line with its position in the automobile industry-Geely Galaxy is highly anticipated.
There is another important reason, whether Krypton, Geometry, Radar, Ruilan and Polaris are all independent sub-brands of Geely, but as a brand of Geely, the new energy series is a lack, and Galaxy series is needed to carry the new energy banner of Geely brand.
Secondly, it can be seen that Geely has made full preparations for the release of Galaxy, whether it is product preparation, marketing innovation, channel development, including the announcement of the new logos, or even the choice of release venue.
Regarding marketing, the innovative marketing before the release of Galaxy is worth mentioning, and you can win this year's marketing classic case award in advance. First, the naming of Geely Galaxy set off a wave of poster competitions such as "Looking at the Galaxy", "Stars Shining" and "Dare to Cross the Galaxy Together" ... China brand new energy vehicles invariably turned their eyes to space, showing the grand goal of China brand in new energy vehicles: in the field of new energy, China brand's opponent is outside the earth? Geely also has a preference for space. The models named only by the word "star" include Xingyue, Xingrui, Polaris, Raytheon, Geely satellite and the concept of "integration of heaven and earth". Now they have come to the "Galaxy". Second, "Tonight, the light of the Milky Way shines for you", and the release of Geely Galaxy perfectly combines with the current hot "Three-body" and touches a hot spot. Unfortunately, some media colleagues released another new car on the same day. "The heat has been covered up by (Geely Galaxy)."
It is also far-sighted to choose the venue of the Geely Galaxy Conference in the main venue of the Hangzhou Asian Games. If I remember correctly, this is the second large-scale event held by Geely in the main venue of Hangzhou Asian Games. It used to be Xingyue L, which was the release of an important new car. The Asian Games in Hangzhou haven't been held yet. Geely has held two games first, which not only shows its face, but also shows Hangzhou's attention and support to Geely and Geely's high hopes for the Galaxy. It is worth noting that the Galaxy L7, the first model of Geely Galaxy released this time, will also serve the Hangzhou Asian Games.
Focus on products. In the past, car companies released a new product series, mostly a new car, with at most one or two models. This release of Geely Galaxy not only unveiled its prototype Galaxy Light, but also released its first new car Galaxy L7, and showed all seven new cars that will be launched in the next two years, all of which were marked with approximate time to market. This is enough to show that the launch of Geely Galaxy is fully prepared.
7 new cars, 4 hybrid cars and 3 pure electric cars, including 4 SUVs and 3 cars. It can be seen that the key points of Geely Galaxy are that hybrid cars are better than pure electric cars, and SUVs are better than cars, at least in the next two years. In addition, the first two cars launched by Galaxy, Galaxy L7 and Galaxy L6, are hybrid, which also shows that Geely has more confidence in its Raytheon hybrid technology, but its pure electric technology needs more time to verify and test.
Let's talk about the technical blessing of Geely Galaxy. The three main core technologies: Aegis battery, Raytheon hybrid 8848 and Galaxy N OS, have greatly improved compared with Geely's existing new energy technologies.
Regarding the Aegis battery, I think there are two bright spots. First, radiation safety. I took a taxi on a business trip last week, and the taxi driver said that their group (including taxis and online car drivers). At that time, there were doubts about the battery radiation of pure electric vehicles, and many people thought that single and childless young people and women should not drive pure trams. Aegis battery industry pioneered the radiation safety at the cellular level to avoid the harm of electromagnetic radiation to human health and eliminate the pain points of consumers on the battery radiation of new energy vehicles to the greatest extent. Another highlight is the anti-bottom collision. It is recognized that the spontaneous combustion of new energy vehicles is mostly caused by bottom-dragging collision, while Geely Yinhe achieved a bottom-dragging impact of 30 km/h, and the whole vehicle of 20 km/h was not damaged, which solved the fatal problem of battery damage and safety accidents caused by "bottom-dragging collision" of electric vehicles.
As for Raytheon Hybrid 8848, this technology has realized the triple evolution of thermal efficiency, performance and intelligent control. In terms of thermal efficiency, the thermal efficiency of the new generation Raytheon electric hybrid engine B-Plus equipped with Raytheon electric hybrid 8848 is as high as 44.26%, and the next generation will exceed 46%; In terms of performance, Raytheon hybrid 8848 "three-speed variable frequency electric drive" has evolved again, with the comprehensive power of two drives reaching 287kW, while the comprehensive power of subsequent super-performance versions will reach an astonishing 488kW；; In terms of intelligent control, Raytheon electric hybrid 8848 is the first predictive energy management system in the industry, which can improve the energy saving rate of 15% at the highest.
About the brand-new Galaxy N OS system, it can bring users more accurate recognition, full scene visibility and millisecond response interactive experience.
It is also known that the "integration of heaven and earth" version of Galaxy intelligent driving scheme based on Geely Satellite will be launched soon, which can achieve L3 driving assistance. According to reports, it is estimated that in 2025, Geely will complete the networking of 72 low-orbit satellites. By then, Geely Yinhe Zhijia will realize the global positioning ability without blind spots. In the future, Geely Yinhe Zhijia will also realize the functions of cross-layer memory parking, high-speed emergency antelope obstacle avoidance and low-speed exploration crossing.
Regarding the prototype of Geely Galaxy, "Light of the Galaxy", I won't go into details here, because it involves the dispute of design intellectual property rights and the difference of value. Anyway, the author is impressed by the car's design and ripple aesthetics, especially the car, which will change color when placed on the SUV.
As for the first model of Geely Galaxy, Galaxy L7, which will be delivered in the second quarter of this year, its price is set at 200,000 yuan, which is the core market of the new energy vehicle market and fills the gap in the geometry of Geely's new energy market. Judging from its body size (4700/ 1905/ 1685mm, wheelbase 2785mm), Yinhe L7 is a compact SUV. In addition to the three core technologies, other highlights of the car include four-screen interaction 10.25-inch instrument+13.2-inch central control screen+16.2-inch passenger screen +25.6-inch AR HUD, a "queen-class" passenger driver with massage physiotherapy, headrest sound and electric leg rest, which accelerates for 6.9 seconds in 100 kilometers. The specific product information needs to be known in detail after the car is officially listed.
Conclusion There are many highlights of Geely Galaxy. Regardless of Geely's empowerment and attention, or the substantial evolution of black technology, it can at least be said to be a milestone in the development of Geely's new energy. As to whether it is "leading China's new energy into a new stage of value-oriented development", we have to wait for the terminal market to verify it.
This article comes from the author of Yiche number, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.