1974 was born in Jianli, Hubei.
Studying at Wuhan University of Technology 1992 to1996;
1996 to 1998 as an advertising salesman;
1998 founded Wuhan Dawson Advertising Marketing Co., Ltd. as the general manager;
In 2009, the company was restructured into Wuhan Dawson Media Co., Ltd. and served as the chairman. If you can't be a bailiff, advertise. Yang, a computer science and technology major, deeply remembered this sentence when he was in college. Like most self-made entrepreneurs in the 1990s, Yang plunged into the advertising industry after graduating from 1996, starting as an ordinary salesperson. Since school, Yang has spent all his spare time selling work-study programs, and the products he sells are also strange. What impressed him most was that he sold tea to the teachers in the school, and the sales volume was good.
When he first tasted the sweetness of advertising, Yang's embarrassment came one after another: it is common to be rejected when selling products; Once, when he went to a big company to promote sales, he was detained by the security guard as a suspicious person for a long time ... It was after these hardships that Yang, who was stubborn by nature, set himself a short-term goal in life: within two years, he must do a good job in sales, practice the solid internal strength of front-line marketers, understand the whole sales process of modern society and become a star salesman. He gave himself two years.
Two years later, when he had a set of marketing ideas, he decided to start a business and founded Dawson Advertising Co., Ltd. "At that time, the idea of choosing a startup industry was very simple, because the advertising industry had the lowest threshold and the core was people." Yang said that this is the best choice for Yang whose economic conditions are not superior. After registering the company, Yang took the initiative to contact the advertising distribution department of Metropolis Daily. At that time, Chutian Metropolis Daily was the first media in Wuhan to introduce the agency system. At that time, the preferential condition was that if the advertising company had the ability to achieve a turnover of 50 million a year, it could get the agency at 50% price. Dawson took advantage of this opportunity to obtain the qualification of an A-class excellent advertising company of Chutian Metropolis Daily.
Subsequently, Dawson successively obtained the first-class agency qualifications such as Changjiang Daily and Wuhan Morning Post, extending from newspaper media agency to TV media agency, and became the exclusive agency for the annual advertisement of Shi Jing News column of Hubei TV Economic Channel. Hubei TV economic channel designated advertising company. The annual advertising turnover exceeds 50 million yuan, and its comprehensive strength ranks among the top five advertising companies in Wuhan.
Dawson is not satisfied with relying on local media advertising agencies. "Because the market is so big, if you want to have more room for development, you will undoubtedly move towards a broader market space." Soon, Dawson gave up the advertising agency business of Chutian Metropolis Daily, which was increasingly competitive, and turned to run it himself, becoming the first Hubei advertising agency company to cooperate with Hunan Satellite TV and CCTV. In 2006, Dawson also invested in the special issue of Cheyou Daily Chutian and the environmental protection green box. In addition to obtaining economic benefits, Yang has bigger "ambitions". For entrepreneurs, it is not the most difficult thing to make profits, but in my opinion, if advertising companies can provide more employment opportunities to society and do something that has a positive impact on society.
At this time, Yang became more clear about his goal and direction. "The advertising industry has been copying and imitating for more than ten years, and the world is undergoing earth-shaking changes every day. Advertising media companies are no longer simply buying and selling advertisements, but developing in the direction of scientific networking and data. In the case that the consumer market is more and more subdivided, how can advertisers do their own propaganda and promote their advertisers effectively and accurately? This requires us to formulate more detailed publicity strategies for advertisers, establish our powerful database, and accurately grasp channels and audiences. " Yang Neng has today's status in the local and even national advertising circles, and it cannot be explained by the diligence of a farmer's children. From his history of struggle, it is not difficult to find that one of Yang Zui's strengths is that he is good at thinking.
-"New Chu Merchants"
A song, named "Tao", is to gather for "Sen" to become a forest. Yang started as a grass-roots advertising salesman, adhered to the belief of "still on the road" and devoted himself to the media industry for more than ten years. As a pioneer in the field of elevator advertising in China, the enterprise he led has an annual turnover of more than 50 million yuan in less than two years, and its comprehensive strength has entered the top five in Wuhan. Today, the company has developed into a comprehensive media group focusing on accurate communication.
—— Annual TA Business Person Awards Speech
1996, Chutian Metropolis Daily was founded. Yang is the person who draws the most orders for this newspaper and is well-known in Wuhan advertising industry.
1998, he founded Dawson Advertising in Wuhan, five years before Jiang Nanchun founded Focus Media. 1999, Li Yanhong returned to China to establish Baidu.
In 2002, when Yang was on a business trip in Guangzhou, he noticed the poster in the hotel elevator and immediately smelled the business opportunity. ...
Yang became the first person to develop Wuhan elevator media project.
-Sina "TA Life Home"