Procter & Gamble, founded in 1837, is one of the largest consumer goods companies in the world. In fiscal year 2003-2004, the company's annual sales reached 51400 million USD. In Fortune magazine's latest list of the world's 500 largest industrial service enterprises, it ranks 86th. Procter & Gamble has nearly 654.38 million employees worldwide, and has factories and branches in more than 80 countries around the world. The products of more than 300 brands managed by it sell well in more than 60 countries and regions, including fabrics and home care, hairdressing and beauty, baby and home care, health care, food and beverage, etc.
-Mars
M& is a global leader in candy chocolate products and pet products. It owns a series of internationally renowned brands such as Dove, M & amp's, SNICKERS, SKITTLES, MARS, TWIX, PEDIGREE and WHISKAS, mainly engaged in the manufacture of snacks (candy and chocolate), pet care, staple food, beverages and electronic products.
The company has 180 branches in the world, 80 factories in more than 60 countries, global annual sales exceeding1800 million US dollars, 39,000 global colleagues, and its products are sold to more than 100 countries and regions. Is one of the largest private enterprises in the world.
-Unilever
Unilever, as one of the Fortune 500 multinational companies, ranks among the top three food and beverage companies in the world with annual total sales of more than 52 billion US dollars. It is the world's largest manufacturer of ice cream, frozen food, tea and soap, the second largest manufacturer of toothpaste and soap and the third largest manufacturer of hair care products. As a localized multinational company, Unilever has brought as many as 17 brands to China consumers, including Ponzi, Lux, Xia Shilian, Secret, Jienuo, Zhonghua, Jinfang and Cao Fang in the fields of home and personal care; Lipton, Le Jia, Four Seasons Treasure, Haolemen and Sigh in the food field; Ice cream brands and Xue Lu.
-L 'Oreal
As one of the top 500 enterprises in the world, L 'Oré al Group was founded in 1907 by Eugè ne Schuller, a French chemist who invented the world's first synthetic hair dye. After nearly a century of hard work, L 'Oré al has now jumped from a small family business to a world leader in the cosmetics industry. On June 3rd, 2002,165438+1October 65438, L 'Oré al Group won the "Best Achievement Award of European Multinational Enterprises in 2002" selected by The Economist. At the beginning of 2003, L 'Oré al ranked 23rd in the list of the most admired companies in the world in 2002 selected by Fortune magazine, and ranked first among the selected French companies.
L 'Oré al Group covers 150 countries and regions, with 283 branches and 100 agents worldwide. In 2002, the sales reached14.3 billion euros, and the profit increased by more than 10% in consecutive 18 years. In addition, L 'Oré al Group has 50,496,5438+0 employees, 42 factories and more than 500 high-quality brands worldwide. Its products include skin care and sun protection, hair care and dyeing, make-up, perfume, bathroom and pharmacy, specializing in cosmetics and skin care products for adjuvant treatment of skin diseases.
Nestle
Nestle is one of the largest food companies in the world, ranking eighth in Europe and thirty-sixth in the world.
Nestle is the first enterprise in the world to apply lactic acid bacteria to food.
In China, Nestle invested in 65,438+08 enterprises to produce and sell products such as milk powder, condensed milk, yogurt and babies.
Formula milk powder, Nestle coffee and companion, Merlot, lemon tea, mineral water, soup base, seasoning and sauce, chocolate, candy,
Ice cream and other frozen foods.
-McDonald's
McDonald's, one of the most valuable brands in the world. 1955, McDonald's company was founded by the founder Ray A. klock in des prance, Chicago, Illinois, USA. The delicious hamburgers and friendly service under the golden arch were immediately welcomed by people from all walks of life. Now, McDonald's restaurant provides excellent quality, service, cleanliness and value-for-money service to more than 47 million customers around the world every day, in order to leave customers with a profound and beautiful dining experience. Today, McDonald's has more than 30,000 restaurants in 1 19 countries and regions, with a global turnover of about104.9 billion US dollars.
Coca-Cola/ Coke
1886 In May, Coca-Cola first appeared in Jacob's drugstore in Atlanta, Georgia, USA, and it has been nearly 120 years since then. Coca-Cola Company is the largest beverage company in the world, and also the leader and pioneer in the soft drink sales market. Coca-Cola Company sells well in more than 200 countries and regions around the world through the world's largest distribution system, with a daily consumption of 654.38 billion cups, accounting for 48% of the global soft drink market. Its brand value has exceeded $70 billion, making it the first brand in the world.
Pepsi-Cola
PepsiCo is one of the most successful consumer goods companies in the world. Among the 75 most valuable brands in the world in 2000 selected by international brand consulting companies, Pepsi ranked 35th with a brand value of $6.6 billion. In an authoritative survey published by the Financial Times at the end of 2000, PepsiCo was rated as "the most respected company in the global food and beverage industry". Subsequently, on February 19, 20065438, Fortune magazine published the list of "America's Most Admired Companies" every four years, and Pepsi ranked first in the beverage industry. PepsiCo was founded in 1898, with a history of one hundred years. At present, PepsiCo's business outside the United States is operated by PepsiCo International, PepsiCo Food International and Tropicana Dole Beverage Group.
Pepsi's history in China can be traced back to the beginning of China's reform and opening up. 198 1 year, PepsiCo signed a contract with the government of China to build a Pepsi bottling plant in Shenzhen, becoming one of the first American business partners in China. Up to now, PepsiCo has established more than 20 joint ventures or cooperative enterprises all over the country, with a total investment of more than 300 million US dollars. At present, the flagship brands of Pepsi-Cola International Company in China market include Pepsi-Cola, 7-Up, mirinda and Ji Lang, as well as famous local brands such as Asia, Arctic Ocean and Tianfu. In 2000, a survey by Nielsen Company, an internationally renowned research institution, showed that Pepsi has become the favorite soft drink for young people in China. At present, there are more than 7,000 employees directly engaged in Pepsi-Cola beverage business in China. At the same time, at least five times as many indirect employees participate in Pepsi-related businesses through suppliers, wholesalers and retailers. According to statistics, from 65438 to 0999, Pepsi-Cola beverage enterprises injected 2.9 billion yuan into China's economy and directly created 340 million yuan in profits and taxes for the central and local governments.
Henkel
German businessman Fritz Henkel 1876 founded Henkel Company. Henkel Group consists of five business departments, including adhesives and building chemicals, cosmetics/beauty products, detergents/household cleaners, grease chemicals, surface treatment and industrial special hygiene products. After Henkel 1988 entered China, its business in China developed rapidly. Up to now, there are 14 wholly-owned or joint ventures, covering the four business departments of Henkel Group, namely, detergent department, cosmetic products department, civil adhesive department and Henkel technology department.
-Avon
Avon, an international beauty giant that always leads the latest trend in the world, is a top 500 American company and a female company. 1886, David McConnell, the "father of Avon", was inspired by a small bottle of perfume attached to the book, and the California perfume company was born. Out of admiration for the great poet Shakespeare, 1939, Mr. McNee renamed the company after Evan, a river in Shakespeare's hometown.
Avon people with a long history of 100 years always adhere to Avon values of "trust, respect, faith, humility and high standards". Today, Avon has developed into one of the largest beauty cosmetics companies in the world, with direct investment in 53 countries and regions, 43,000 employees and more than 3.5 million sales representatives, providing more than 20,000 products to women in 65,438+043 countries and regions.
-KFC
KFC is the largest fried chicken fast food chain in the world, with more than 1 1, 000 restaurants in the world. These restaurants are located in more than 80 countries, from the Great Wall of China to the bustling downtown area, picturesque downtown Sofia and sunny Puerto Rico, and fast food restaurants marked by KFC can be seen everywhere.
Every day, more than 654.38+million customers around the world taste the original KFC chicken created by Colonel Sanders nearly half a century ago, which is made of 11 mysterious recipes wrapped in powder and fried. Customers can also taste nearly 400 other foods in KFC restaurants around the world.
1998, when the catering system with three famous brands, KFC, Pizza Hut and Taco Bell (this system is a division of PepsiCo, and PepsiCo's three major businesses are soft drinks, snacks and fast food) was separated from PepsiCo and listed on the new york Stock Exchange independently, Yum! Global Catering Group, the largest catering group in the world, was formally established. At that time, all shareholders and company members may not have thought of the operation and development of Yum! Global catering groups have achieved great success in the past two years. Today, delicious! Brands has more than 30,000 chain stores, 500,000 employees and a turnover of US$ 20 billion, ranking among the top 500 enterprises in the world.
-Danone
Danone Group has a wide range of businesses and products around the world. Its sales of dairy products, bottled water and sweet biscuits rank first in the world. Danone Group has been expanding its business in China. At present, there are more than ten joint ventures in China, and their sales in the fields of biscuits, mineral water and dairy products are in the forefront. China Danone biscuits ranked first in the middle and high-grade biscuit market. Danone is currently the world's largest producer of fresh milk products and bottled water.
-Kraft Foods
Kraft Guangtong Food Co., Ltd. is a member of Kraft Food Co., Ltd., a subsidiary of Philip Morris Group Co., Ltd., the world's largest consumer goods company. Philip Morris Group Co., Ltd., whose business includes tobacco, food and beer, ranks first, second and third in the world in related industries respectively. At present, Philip Morris Group has about137,000 employees worldwide.
Kraft Foods Co., Ltd. is the largest food company in North America, employing about 60,000 employees worldwide. Kraft's three core product lines are coffee, candy, dairy products and beverages. Among them, the famous brands are Kraft, Maxwell, Tang (Guobao), Sugus (Swiss Candy), Milka (Myka Chocolate), Toblerone (Swiss Triangle Chocolate) and Jacob Suchard (Risako Mamiya). At present, Kraft Foods has a number of wholly-owned or joint ventures in China, including Kraft Guangtong Food Co., Ltd., Kraft Mei Tian Food (Tianjin) Co., Ltd., Na Beske (China) Co., Ltd. and United Biscuits (China) Co., Ltd. ..
Kraft Food Co., Ltd. is the largest coffee manufacturer in the world. 1985, Kraft Guangtong Food Co., Ltd. and Guangzhou Light Industry Group Co., Ltd. jointly established Kraft Guangtong Food Co., Ltd. 200 1, Kraft Guangtong Food Co., Ltd. became a wholly-owned company of Kraft Food Co., Ltd. Kraft Guangtong has advanced coffee production technology and excellent talents, and produced world-famous Maxwell coffee. The product range includes Maxwell instant coffee, Maxwell three-in-one coffee, Maxwell coffee milk powder (non-dairy creamer) and Maxwell coffee milk powder gift box. Maxwell Coffee sells well at home and abroad with its excellent quality and excellent brand, and is deeply loved by consumers.