Give examples to illustrate the influence of cultural differences on the transnational operation of enterprises.

Koch Pharmaceutical Co., Ltd. has extensive international business and is a large pharmaceutical group in the United States. 1978 company started negotiations with Janssen company, and finally decided to set up a manufacturing subsidiary owned by * * * in 1988. The leader of this company is Zhao Zhihong. He is the deputy general manager of Janssen Company and the chairman of Koch-Yang Shen Company, and decides the basic policies of the company. From 65438 to 0992, Richard Sanford served as the general manager, responsible for handling the daily affairs of the company. Peter Schuster and several China executives served as his assistants.

This is a typical case of cultural conflict within multinational corporations. In this case, Mr. Schuster and Mr. Sanford's knowledge and understanding of local culture are far from each other. Schustr's worship of China culture has gone through the process from identification to worship, and his thoughts and actions all reveal the influence of China culture. Mr Schuster has made many friends, from learning the language of China to studying the literature of China and even the history of China. After graduating from college, he went to China without hesitation and married a girl from China. He was deeply influenced by China culture in his work, paid attention to interpersonal relationships, got along with China employees, and even pleaded for the dismissal of a China employee. Mr Sanford, on the other hand, thinks that American culture is a superior culture, and the greatest contribution of American overseas companies to China is to bring new ideas and innovative spirit to China. An excellent international business manager should take his own culture as the basic criterion and have an understanding and intuitive feeling of local culture, but he can't be imprisoned by local culture, which will lose management efficiency and work efficiency. In this way, conflicts arise in daily management.