1, positioning and product line: Pippi's product line mainly includes black mask, skin softening cream, skin nourishing water, prickly heat powder care cream, skin care cream, special moisturizing cream, chilblain cream and other skin care products. These products are in the middle level in price and function, aiming to provide moderate skin care effect and meet the needs of consumers. Pi Bo's product positioning is not too high-end nor too luxurious, focusing on practicality and cost performance.
2. Brand background and market positioning: Pipao belongs to Guangdong Taiantang Pharmaceutical Co., Ltd., which is a company with certain strength and reputation in the fields of medicine and skin care products. As its brand, Pippo is positioned as a mid-range skin care brand in the market. Pay attention to the quality and effect of products, but the price is relatively close to the people, suitable for a wider range of consumer groups.