How to maximize the interests of enterprises

Every enterprise is pursuing the maximization of benefits, but at present, the industrial and commercial circles have different views on how to maximize benefits, which has certain limitations and incompleteness. This will often lead enterprises to go astray in the process of pursuing the maximization of interests, which will not only fail to maximize the interests of enterprises, but will make the interests of enterprises more limited. This paper puts forward two ways to maximize the interests of enterprises, one is external win-win, the other is internal win-win and what is external win-win? What is internal win-win? Enterprise exterior refers to the sum of various external relations that directly or indirectly affect the production, sales, image, survival and development of an enterprise. For example, the business reputation of enterprises, the relationship between enterprises and administrative organizations, the relationship between enterprises and media, and the relationship between enterprises and consumers. External win-win means that enterprises must take win-win as the starting point when dealing with external relations in order to maximize the interests of enterprises. Enterprise interior refers to the sum of all kinds of resources, capabilities and their interrelationships owned by an enterprise. For example, the relationship between enterprises and investors, between enterprises and managers, between enterprises and employees, and between different departments of enterprises. Internal win-win means that enterprises must take win-win as the starting point when dealing with internal relations in order to maximize the interests of enterprises. Why do we say that the ways to maximize the interests of enterprises are external win-win and internal win-win? Let's first look at how external win-win can maximize the interests of enterprises. As we all know, the premise for enterprises to maximize their benefits is market share, and the acquisition of market share depends on the trust and support of consumers. In addition, enterprises also need the support of external organizations such as administrative departments and public media. Without these supports, it is difficult for enterprises to maximize their market share. Without the largest market share, it is impossible to maximize the interests of enterprises. As far as the relationship between enterprises and consumers is concerned, the value of enterprise products can only be reflected by consumers. Without the purchase of consumers, enterprise products cannot realize the value and use of goods. When buying goods, any consumer wants to spend the least money to buy the best goods. The so-called best product is to satisfy consumers in function and use. Only when enterprises do their best to improve the quality of products and services can consumers think that they have bought satisfactory products and feel more satisfied in use. From satisfaction, to form word-of-mouth publicity, the market share of enterprises will gradually expand. Thereby achieving a win-win situation for enterprises and consumers. Let's look at how internal win-win can maximize the interests of enterprises. In addition to the material foundation, enterprises mainly rely on entrepreneurs to realize their interests. Enterprise people include investors, managers and ordinary employees who invest, operate and work for enterprises. Only under the guidance of the win-win idea can the cooperation at all levels of enterprises be closer, the production efficiency and service quality of enterprises can be improved, and the costs and expenses of enterprises can be reduced to the maximum extent. When enterprises continuously increase output and reduce input, they will gain more profit space, so as to maximize the interests of enterprises and people at different levels of enterprises. For example, the labor of ordinary employees enables enterprises to provide products and services for the market. If enterprises can guide their work with the concept of win-win and make employees have a correct understanding, employees will increase their enthusiasm, initiative and initiative, and enterprises will strive to provide high-quality products and services suitable for people's needs for the market, which will enable enterprises to obtain higher profits and incomes, and finally maximize their interests. In a word, only when enterprises pay attention to external win-win and internal win-win at the same time, and handle various internal and external relations well, can they maximize their benefits. A slogan is written on the wall of a company: Ask not what the company can do for us, ask what I can do for the company! As a member of the company, our first thought should be the interests of the company. The company is the survival platform for all employees, and personal interests cannot and must not conflict with it. First, maximizing the interests of enterprises is to start from the small things around us. Some people are "ambitious" and "far-sighted" when talking about maximizing the interests of the company. The first thing they put forward is how others are and how the company is managed. They only focus on the overall situation and don't start from small things. Although this is understandable, I think that to maximize the interests of the company, we should start from small things and start from ourselves. As a member of Xintian Company and a member of the sales department, we are in an important department of the company's external image publicity, which can be described as a heavy burden. Many tasks need to be planned in advance to distinguish right from wrong. This requires us to be both bold and cautious in our work. We should not be bold and passive. We should not only catch "sesame seeds" but also "watermelon". Doing a good job of early analysis, early investigation, early prevention, plugging a loophole, putting an end to illegal operations, and doing thousands of small things around us are the embodiment of maximizing the company's interests. For employees, it is the embodiment of obeying the law and serving the public wholeheartedly. Second, to maximize the interests of enterprises, company cadres are required to set a benchmark. Whether the employees of a department maintain a high degree of centripetal force and cohesion with the company is the embodiment of maximizing the company's interests. All employees in a department are prepared to deal with it, work actively and effectively, and the quality and quantity of products are effectively guaranteed, which is the maximization of the company's interests. And this effect needs the management level and management ability of managers to advocate. In practical work, managers are the first to violate the rules and regulations. As long as "state officials set fire and people are not allowed to light lamps", it is an important factor that leads to the failure or ineffective implementation of company systems and regulations. Some managers are hard to be honest, so hello, I'm good, everyone. The provisions exist in name only and become a decoration, which is a long-term management problem of the company. Therefore, the maximization of the company's interests is the maximization of the same interests, which is the promotion of the company's management model. 3. Maximize the interests of enterprises. As a sales department, it is more important to maximize the company's profits. As the window department of the company, the sales department is the most direct department that generates profits. Maximizing the company's profits is also an important aspect of maximizing the company's interests. "Only profit can survive", when sales largely determine the profit creation of the company, as a sales department, our purpose is also: how to maximize the company's interests while ensuring the maximum profit. The development of the sales department is inseparable from the nature of pursuing profits, and the sales department, as an independent department, cannot develop independently from the company. Today, how to solve the problem of better marketing is becoming more and more popular, and we will continue to pay attention to its development and application connotation. The solution is that sales ideas and experiences are gradually integrated from the traditional sales field of destination customers to the sales field that guides customers to change. At present, the competition of similar products in the market and the application of innovative marketing will inject new contents and ideas into the solution process of sales plan, which is expected. We should fully absorb the positive factors of various sales methods to improve our own sales methods and thinking, and make suggestions for the company's survival and development. Fourth, to maximize the interests of enterprises, as a member of enterprises, we should advocate the character of "external circle inside". As the company's external window department, each of us should learn the company's sales strategy and the "outside circle inside" character in internal management. In my hometown, pebbles are very common stones. You can watch it at will by the river and at the bottom of the river. When I was a child, I often went to the river to play with water, but I didn't like them. It's too difficult to walk on pebbles. Pebbles are really hard enough. The smoother the surface, the harder the inside. Looking back today, in addition to the fond memories of childhood, there are also some life feelings about pebbles. That is, should people also show their inner character like pebbles? Making an outer circle into an inner circle is not a simple matter. We need to make some efforts in life and study. Only by continuous exploration and in-depth understanding can we finally understand the mystery. In the usual sales work, we should have the character of "external circle inside" In the process of receiving customers, you should have strong thinking ability. The so-called excircle does not mean that you are cunning and sophisticated in front of customers, nor does it mean that you have one thing to say and two things to say in front of customers. Instead, when explaining products to customers, they dare to admit their own shortcomings, but emphasize their own advantages more. I remember when General Manager Tian came to hold a departmental meeting for the sales department, he said, "We should first stand on a high plane when we explain the project. In view of the problems raised by customers, on the one hand, they will not avoid their own shortcomings. On the other hand, we should tell our own bright spots and advantages and make up for our shortcomings with advantages. When the customer mentioned our comparison with other projects, this passage also inspired me deeply. In the later sales work, I insisted on starting from the customer's purchasing psychology and thinking for him. Only in this way can customers truly feel that you are his real property consultant, not just a salesman selling products. The so-called internal company is to strictly abide by the internal rules and regulations of the company and remain humble to the excessive demands made by customers. For example, when the excessive demands of customers conflict with the company's interests, we should persist in safeguarding the company's interests, and we should not casually agree to the unreasonable demands of customers on their own performance, which will harm the company's interests. This party means that the founder is wrong. In other words, whenever and wherever you are, you should stick to a belief in your heart, have your own understanding of things, and don't go with the flow easily. Small things are just like that, and we can't be vague before major issues. While showing the excircle, you should also let people vaguely appreciate your inner side. The company is the company of all employees, and the interests of the company are also the interests of all employees. The company's interests are above everything else, which is not only a slogan, but also the enterprise spirit of sharing weal and woe between employees and enterprises.