Yang Yang Photography (first published in Shanghai for one week)
Brief introduction of Situ Wencong
Known as the "Golden Finger" of the commercial real estate industry, he is currently the CEO of Shi Ying Asset Management Company of Blackstone Group, the former president of Zheng Da Commercial Real Estate Management Co., Ltd., the president of Zheng Da Plaza Shanghai Ditai Development Co., Ltd. and the president of Zheng Da Department Store Co., Ltd., and is responsible for the overall planning and development, investment promotion and marketing of Zheng Da Plaza. He holds a master's degree in international real estate from the Hong Kong Polytechnic University and a bachelor's degree in literature from Monash University in Australia. He used to be the president of Hong Kong Space Business Management Group and the deputy general manager of marketing affairs of Ruian Group in China. Participate in the construction and renovation of many famous commercial real estate projects such as Shanghai New World, Yuyuan Mall and Ruian Plaza; Beijing Kerry Center, Jianwai SOHO；; Hangzhou West Lake Tiandi, West Lake Nanshan Road Leisure Street, Qinghefang Historical Block, etc.
The proudest work
Shanghai New World, Ruian Plaza, Beijing Kerry Center, Jianwai SOHO, Hangzhou West Lake Tiandi, and the once-mythical case of Zheng Da Plaza coming back to life have accumulated a household name-"Gold Trader" in the commercial real estate industry. If you want to pick out the proudest one from your brilliant resume, Situ Wencong chose Shanghai New World, "because there are too many breakthroughs. Under the historical conditions at that time, the importance of old houses in Shanghai has not been generally recognized. At this time, being a new world is the most successful. " Even in commercial real estate, Situ Wencong insists on originality. "I never copy, only others copy me. As the "golden finger" of the commercial real estate industry, Situ Wencong admits that several major business districts in Shanghai have no characteristics and are similar. " If they don't change, that's my chance. "He said with a smile. After Zheng Da Square came back to life, the shoppingmall model, which integrates catering, entertainment and leisure, was widely copied. All parts of Jiangsu, including Nanjing, can follow suit, because there are none there, but it is of little significance to do it in Shanghai. Channel 1 Plaza opened in May this year during the financial crisis. Situ Wencong always takes on seemingly intractable projects, such as Zheng Da Plaza two years ago, Channel 1 Plaza with unsatisfactory surrounding conditions, and Caojiadu 889 Plaza, which has just cooperated with Da Yue Real Estate and is under construction. He followed the family concept of Zheng Da Square, introduced the "new life concept" in 889 Square, and "introduced American pet shops and many well-known European brands unknown to China customers. "With the world's attention to environmental protection and new energy, Situ Wencong quickly played the environmental protection card." 889 Plaza will vigorously promote organic food and environmentally friendly fabrics, and of course the price should be reasonable. "Situ Wencong, who is full of confidence, even thinks that" 889 is also my most satisfactory project ",but" I can't judge because it hasn't been opened yet ",but obviously, he has an answer himself. From the Hong Kong Polytechnic University to Monash University, from business psychology and statistics to specializing in land and real estate, Situ Wencong's academic experience can be regarded as an ordinary lesson. " As far as commercial real estate is concerned, no university in the world has this major, and most of them are just related courses. "He said.