So how do you tell if Nike shoes are genuine? Nike has many OEM factories, including Dongguan, Kunshan, Putian, Thailand, Viet Nam and Malaysia in China. Although the origin is different, the quality is basically the same. However, the quality of Nike shoes at different price points may vary greatly. Here are a few tips on how to tell the truth of Nike shoes, hoping to help fans who like Nike shoes.
The first way: one-on-one comparison.
The most scientific method is to compare shoes in Shuang Yi, and seeing is believing.
Compare the purchased Nike shoes with those of the same model (same paragraph and same color) one-on-one. If there is no difference, it must be genuine. If there are still subtle differences, further comparison can be made, because this subtle difference may be due to the normal differences of batches from different places of origin (different factories) and different years, and the article number may be the same, but the materials may be slightly adjusted in the next year's reproduction; If you have any questions, please ask the brand company for confirmation. If you can't find the same style, you can compare it with different colors of Nike. The key is to look at the difference between soles. If the soles are the same, they can basically be judged as genuine. Because the research and development of soles is the most difficult, often accounting for more than one-third of the total cost of shoes, it is too expensive for fakes to have the same quality as genuine ones. It should be noted that if official website's pictures and styles are compared through the Internet, the color difference of materials may be caused by factors such as the light when shooting.
The second method: counter verification method
There are three problems in taking Nike shoes bought online to offline counter stores for authenticity identification. First, whether to buy from our store, the clerk has no obligation to help non-customers identify the authenticity; Second, shop assistants often have great resistance to online shopping. If you are not an acquaintance, you usually deal with things. Third, the employees of specialty stores are highly mobile, and many new employees are not professional enough. At the same time, Nike launches thousands of models every year, and the Nike styles purchased and sold by one store are very limited. It is normal for employees not to understand a product. From this point of view, counter inspection may not be 100% credible.
If you really want to go to Nike stores or counters for inspection, I suggest:
First, find the same paragraph by yourself, compare it carefully, and trust your eyes; Second, if you want to ask, don't say it's online shopping, and don't disclose the price, lest the clerk's enthusiasm be frustrated. The third is to ask the judgment basis of truth and falsehood, and then judge the accuracy by yourself.
The third way: the retailer submits it to Nike for appraisal.
Under normal circumstances, brand companies do not accept individual consumers' genuine authentication applications, and the relevant state departments cannot verify them. If you buy brand-name shoes from a famous shoe store, you can contact the customer service staff of the famous shoe store and send them back to the famous shoe store after uniquely marking them. After the famous shoe store confirms that the shoes are sold by the famous shoe store, it will communicate directly with Nike through the official of the famous shoe store and conduct official appraisal according to the formal process.
Further reading: quality is the biggest misunderstanding of the authenticity of online shopping
There is a big difference between buying shoes online and offline. If you are not satisfied with buying shoes in a physical store, you can change a pair immediately. Even if there is something wrong with the thread, you can cut the scissors before buying. However, when online shopping is not satisfied with the return, it often feels troublesome. Coupled with the uneven quality of online stores and the lack of trust in online sales, some small threads and flaws of non-quality problems are magnified into quality problems, general quality problems, and even upgraded to real fakes when buying in regular e-commerce companies such as well-known shoe stores.
As the leading shoe e-commerce company in China and the largest online retailer in Fujian, the famous shoe store has been officially authorized by more than 30 international first-line brands such as Li Ning, kappa, New Balance, Puma, Adidas, Anta and Camel. Over the years, I have seriously communicated with the responsible persons of major brand companies such as Nike, Adidas and Puma for many times, and agreed that the most scientific identification method for consumers is to compare the progress of shoes one by one.
Thomas, CEO of a famous shoe store, has 20 years of foreign trade experience in footwear (Aide Shoes, founded in his early years, is currently the largest footwear export enterprise in Fujian). Since he founded the famous shoe store in 2008, he has insisted on quality inspection of each pair of shoes to ensure that there are no quality problems in each pair of shoes. Well-known shoe stores buy reliable goods from brand companies or their designated authorized dealers. Before entering the warehouse, each pair of shoes is taken out of the shoe box and put on the assembly line. Professional quality inspectors check the internal and external quality of shoes, check whether there are quality problems such as thread end, color difference, glue overflow and deformation, and then repackage them back into the shoe box. Good products are put into good warehouses to start selling, and bad products are put into bad warehouses and then returned to brand companies.
Thomas introduced that a pair of sports shoes are usually made by more than 300 workers with different processes, and a certain proportion of quality problems are inevitable. For brand companies or manufacturers, the quality problem can only be controlled below 1%, which is already very difficult, but for customers, the shoes he received with quality problems are 100% for him personally, which is unacceptable.
In order to solve the possible problem of 1%, famous shoe stores insist on investing a lot of manpower and cost to do quality inspection for customers. Thomas admits that there may be omissions in manual quality inspection. Even if the quality problem is reduced to one in ten thousand, 100 of millions of customers will have a bad experience, which must be paid attention to.
Therefore, the famous shoe store has introduced the policy of 7-day unreasonable return and 30-day return to ensure that customers can return goods without worry when they encounter a few defective products or styles they don't like, thus truly ensuring worry-free online shopping.
Tips:
At present, the most popular method to identify the authenticity of brand-name shoes on the Internet is the shoe label identification method.
In fact, the identification of the shoe logo alone is not rigorous. First of all, the imitation cost of the shoe logo is extremely low, and the mass production is less than 1 cent; Secondly, even if the same brand is genuine, there may be subtle differences in shoe logos from different places of origin, different factories and different batches; Third, it is sloppy to distinguish letters and lines in some parts. Different styles, different factories and different production periods often adjust the size of the shoe logo according to the shoe type, resulting in subtle changes in word spacing. Therefore, when we identify the authenticity of online shopping brand-name shoes, it is not appropriate to judge them simply by shoe labels.
There is a big gap between people's understanding of the authenticity of shoes. Many shoe fans or "experts" have mastered some "tricks" of identification, but brand companies and production links such as Nike and Adidas are also dynamic, and there is no panacea.
You can often see all kinds of articles identifying the authenticity of brand shoes on the Internet. As a netizen's personal opinion, I suggest that you refer to the above methods for identification when watching, which should not be directly used as the final judgment standard.