The development of new media, the change of media pattern and the diversified development of public opinion have profoundly changed the ruling environment of the government and endowed the media literacy of leading cadres with richer connotations. Under the new situation, improving the media literacy of leading cadres has become an important way to strengthen their ruling ability. On the basis of expounding the connotation of media literacy, this paper analyzes the connotation of leading cadres' media literacy in the new media era, summarizes the present situation of leading cadres' media literacy, and finally puts forward some suggestions to improve leading cadres' media literacy from the macro environment and system, the cornerstone of media literacy in the middle, and the micro media literacy education and training. First, new Media and media literacy media literacy (media
Literariness was first put forward by British scholar Levi's in the 1930s. Academic circles have not yet reached a * * understanding of its definition, but the definition given by American Media Literacy Research Center in 1992 has the most extensive influence: "Media literacy refers to people's ability to choose, understand, question, evaluate, create and produce, and think and react when facing various media information." Media literacy has two most important characteristics: first, media literacy is a multi-dimensional concept with cognitive, emotional, aesthetic and moral dimensions; Media literacy is a continuum.