Market demand: China is one of the largest IT markets in the world, and the products and services that IBM can provide in this huge market are very popular, including servers, software and cloud computing.
2. Technical strength: As an internationally renowned technology company, IBM has strong technical strength. The innovation of IBM's research center in China has provided excellent technical support for the China market.
3. Cooperation and strategy: In China, IBM actively seeks cooperation with various enterprises, governments and universities to carry out more in-depth and extensive business exchanges. At the same time, IBM actively participated in the informatization construction of China government in China, and cooperated with domestic enterprises in China to carry out various projects, thus expanding its influence in China market.
4. Localization strategy: IBM adopted localization strategy in China to meet the needs of China's local market. The research center, production base and customer service center set up by IBM in China have become an important foundation for multinational companies like IBM in the China market.
5. Social responsibility: IBM attaches importance to social responsibility in China and actively participates in charity and public welfare activities in China. These measures have also won more praise and recognition for IBM in China market.