Yuncheng plate making group Taohuayuan

Since 1984 introduced the world's most advanced intaglio plate-making equipment, Yuncheng plate-making factory has accumulated a venture capital after eight years of painstaking operation and rapid development. Due to the remoteness of Yuncheng, Shanxi, limited by geographical location, traffic and other factors, Yuncheng Plate Making Factory can no longer meet the needs of users in terms of production cycle and delivery time. In order to expand the scale of production and better serve customers, Liu Keli, the factory director, decided to set up a factory in other places and take the road of capital operation and chain operation, just like Qiao Zhiyong in "Qiao Family Courtyard" opened one bank after another all over the country. So in 1992, Yuncheng Plate Making Factory established Dongguan Yuncheng Plate Making Co., Ltd. in Dongguan, Guangdong, with a total investment of 67 million yuan; 1993, Shanghai Yuncheng plate making co., ltd was established in Shanghai with a total investment of 6 1 10,000 yuan. In the same year, Dalian Yuncheng Plate Making Co., Ltd. was established in Dalian with a total investment of 46.8 million yuan. Like playing chess, Liu Keli made a good start. Yuncheng, Dongguan, Shanghai and Dalian, like four chess pieces, firmly guard the gravure roller market in China Zhongyuan, Pearl River Delta, Yangtze River Delta and Bohai Sea. Because of seizing the opportunity and choosing the right location, it has achieved good economic benefits, and at the same time, it has well curbed the momentum of many enterprises in the country blindly following the trend, laying a good foundation for further comprehensive layout.

Subsequently, Yuncheng plate-making factory set up branches all over the country, which can be described as blooming everywhere. 1997 In April, with the approval of Shanxi provincial government, Yuncheng Plate Making Factory was restructured and established as Shanxi Yuncheng Plate Making (Group) Co., Ltd. 1998. Under the leadership of its chairman Liu Keli, Yuncheng Plate Making Group launched a new strategic offensive, went abroad, implemented capital export and occupied the international market. It has successively set up 10 branches in Vietnam, Thailand, Indonesia, Egypt, Ukraine, Russia, Pakistan and other countries. By the end of 2003, Yuncheng Plate Making Group had 44 domestic branches, covering all provinces and regions in Chinese mainland except Tibet, controlling more than 70% of the national market and 65,438+00 foreign branches.

But unlike Qiao Zhiyong, Liu Keli's banks are all located in the bustling downtown area. Almost all the branches of Yuncheng Plate-making Group are located in the suburbs of metropolis, which is generally 180 miles away from the urban area.

The author believes that this location has four advantages: first, the land price in the suburbs is cheap, which is suitable for building large factories and will not suffer from relocation in a short time; Second, with the strong support of the local government, various policy issues can be easily solved; Third, the surrounding natural environment is good, which is conducive to the physical and mental health of employees. Take Dalian Yuncheng Plate Making Company, where I worked 1995, for example. Its factory is built in the suburb of Jinzhou District, Dalian, backed by hills, surrounded by farmland, fruit trees and Taoyuan on three sides, and there is a nursing home not far away, with beautiful scenery and fresh air. It's like the Huashan Mountain in spring and summer. Fourth, the labor force is stable. The reason has been discussed in detail before. In addition to the low expectations of high school students, another important reason is that the factory is far from the urban area. Think about it, in a modern version of Xanadu, a modern factory, there are a group of foreigners working and living here. They eat and live in the factory and seldom go out. They seldom know what is happening in the outside world, and where can they have wrong ideas?

In my opinion, the third factor of Yuncheng Plate Making Group's success is: good macro layout and wonderful micro positioning in the location of branches (branches) all over the country. It not only has the convenient transportation and market radiation ability of metropolis, but also has the beautiful scenery of Peach Blossom Garden.