What famous shoe stores need to do is to achieve a win-win situation, that is, suppliers, operators (famous shoe stores are also retailers) and consumers all benefit. Otherwise, the business model of famous shoe stores will not last long.
As a result, famous shoe stores voluntarily gave up the easy-to-operate, low-risk product agency sales model, and decided to assume the due responsibility of a retailer, that is, to take the buyout model and recover the pricing power of brand-name products-famous shoe stores should make price commitments for customers more actively, purchase goods with higher cost performance for customers, and even risk not making money or overstocking. Famous shoe stores are convinced that if someone shouts crazy about famous shoes and prices in famous shoe stores! Then, customers will always be happy!
Under the background of China, people from all walks of life in China are holding high the banner of "authenticity", and even SKOMART can't keep improving, so they have to start a new stove and seriously "identify themselves" at the first time.
Well-known shoe store ranks first in its own reputation and is not afraid of shadows. Our company registered 60 million yuan in Xiamen Modern Logistics Park, becoming a provincial enterprise in Fujian and applying for high-tech enterprises; In terms of image norms, behavior norms, procurement norms, and fiscal and taxation norms, they all set high standards for themselves.
From the source of procurement, the management of famous shoe stores, through years of brand operation and contacts, make famous shoe stores can only choose reputable brand companies and regular distributors to cooperate with them, and strictly guarantee the authenticity of famous products from the cooperation agreement.
It is not enough to have an agreement, and the famous shoe store has also set a record for setting up a full inspection line for footwear on domestic websites. Every pair of shoes bought from famous shoe stores, whether it is NK made in Vietnam or CONS made in Guangdong, are carefully tested one by one before they are qualified to enter good stores and have the opportunity to sell to every customer. Once there is a defect (often caused by the long-term discoloration of the specialty store), it will be put into the defective product library, returned to the supplier's warehouse and insulated from SKOMART's customers.
On the one hand, in order to let customers verify the authenticity more intuitively, on the other hand, in order to benefit customers and insist on low-cost operation, famous shoe stores still bear the cost of spending more than 1 yuan on each pair of shoes (the business model of famous shoe stores is small profits but quick turnover, and the cost of every penny is controlled to be "harsh" and cannot be passed on to customers), and the full inspector carries out anti-counterfeiting treatment on the shoes. On the outer packaging of the package, seal the box with a special sealing glue for famous shoe stores.
On June 365438+1October 3 1 day, 2009, a famous shoe store invited 10 top online bloggers from all over the country to participate in the free Xiamen tour, and had a deep face-to-face communication with customers and friends of different identities and regions for the first time.
On June 5438+February 65438+July, 2009, the famous shoe store invited all its partners, the first customer of the famous shoe store and10,000 customer representatives to participate in the celebration series of "the first anniversary of the growth of the famous shoe store" to witness the growth of the famous shoe store together!
From June 25th, 20 10, famous shoe stores have successively carried out such thematic courses as "improving employees' professional quality", and invited external senior tutors to conduct systematic training and guidance to improve employees' overall skills and quality.
On July 20 10, the famous shoe store team conducted two days and two nights of outdoor development training activities in three batches to hone the team will and enhance the team cohesion.
The team of famous shoe stores is very young, and most of them belong to the post-80s generation. In order to strengthen the professionalism of the team, the company has invested hundreds of thousands of yuan in training funds to build an efficient team. We invited well-known tutors from consulting service organizations, such as Dr. Chen Fang from distinguished professor, Tsinghua University, and Li Wei, a senior consultant, to conduct training on "Improving the Professional Quality of Employees" and "Planning and Time Management" respectively, and carried out a series of enthusiastic outward bound training, which enhanced the team cohesion and laid a good foundation for the team's growth.
In addition to actively cultivating the team, we focus on the worst part of customers' friends' experience: the problem of broken codes of shoes of various brands is serious-the faster they sell, the faster they break codes. Therefore, there is a password cracking area in the famous shoe store, and a special preferential policy of 10% discount is sincerely introduced, so that lucky customers and friends can choose almost the only good shoes that suit them.
Our regular customers must be impressed by the original "1+ 1" activity of the famous shoe store, that is, when two pairs are sold, one pair is 50% off! Due to the strong demand of customers and friends, now the famous shoe store has specially set up a lovely daily area of 1+ 1 Every two pairs have goods in a special area, and the low price of a pair is 50% off ... All kinds of great promotions allow customers and friends to enjoy the "daily value" shopping experience in famous shoe stores.
After the official upgrade of the famous shoe store, the famous shoe store will be more like an outlet with many lively activities. You will see that different zones are set on the homepage of famous shoe stores' websites, so that customers and friends can find the goods they need more intuitively and participate in the activities they are interested in.
On the important day of the upgrade of famous shoe stores, we have always been grateful. It is precisely because of the love of hundreds of thousands of customers and friends for more than a year that we have promoted our happy growth. Famous shoe stores still adhere to the concept of helping customers and friends choose "good shoes", focusing on doing well from commodity procurement to display to pre-sales and after-sales service. Only when customers and friends can feel "simple surprise" in famous shoe stores, we will simply smile with you.