1, established in different years.
Anta was founded in 199 1 year; Xtep was established on 200 1.
2. Different brand endorsements
Anta signed a contract with sports stars to build a brand; Xtep pioneered idol artists to endorse sporting goods.
3. The year of listing is different.
Anta was listed in Hong Kong in 2007; It was listed in Hong Kong in 2008.
4. Different advertising languages
Anta slogan "never stop", Xtep slogan "unusual feeling".
5. Different visions
Anta vision: to become a respected world-class multi-brand sporting goods group; Xtep vision: building a global sports fashion? [2]? The first brand, becoming a national brand operator who has been weighed; Xtep focuses on the sporting goods industry.
6. Different tasks
Anta's mission: to integrate the sports spirit beyond self into everyone's life; Xtep mission: "the feeling of being different" is Xtep's tireless pursuit, and it is also Xtep's belief and ideal all his life.
Extended data
199 1 year, Anta's logo was hung at the gate of a shoe-making workshop in Jinjiang, Fujian for the first time. After more than 20 years of development, Anta Sporting Goods Co., Ltd. has now become the largest comprehensive sporting goods brand company in China.
1999 Anta signed Kong as the image spokesperson, launched the brand slogan "I choose what I like", and pioneered the marketing model of "sports star+CCTV" in China. The promotion of the brand has boosted the strong growth of sales, and the turnover has quickly exceeded 200 million from more than 20 million.
Since then, Anta has completed the construction from production to brand wholesale, and focused on penetration in second-and third-tier cities. "We need to be leaders in the value chain." Ding Shizhong said that in the face of more and more imitators, he always thinks about how to run faster and take the lead in Jinjiang, where the competition is becoming more and more fierce.
Xtep is avant-garde, fashionable, individual and free fashion. Xtep has created a unique culture suitable for its own brand. Fashion, avantgarde, freedom and rebellion explain Xtep brand culture, and high taste, high pursuit, strong innovation ability and vitality endow Xtep brand with core values.
20 1 1 sponsored La Liga Villarreal, becoming the first domestic brand to sponsor La Liga. Under the guidance of "Sports Plus" strategy, Xtep hopes to take runners as the center, understand, guide and meet the needs of runners at different stages, build Xtep running ecosystem, and build a runner service platform that allows runners to "get in and get out".
References:
Baidu encyclopedia-Anta
Baidu encyclopedia-Xtep